Campbell Away from Home Relaunches Cambells Healthy Request Soups



Line is now certified by the American Heart Association and includes two new varieties
 
Camden, NJ (November 12, 2006) – Foodservice customers want it all! As they embrace healthier lifestyles, they’re looking for more nutritious menu options at home and when dining away from home. Coupled with their demand for more nutritious foods is the desire for great tasting and flavor-rich foods. Campbell Away From Home delivers on this challenge with the relaunch of its Campbell’s®Healthy Request® soups.   Every soup is created from recipes using high quality ingredients, and is now seasoned with lower sodium natural sea salt. There are six varieties. Minestrone and vegetable beef join the original line of tomato, chicken noodle, cream of chicken, and cream of mushroom.
Campbell’s Healthy Request soups are now certified by the American Heart Association. This means the soups meet the American Heart Association criteria for their heart-check mark, a symbol that helps people find products that meet nutritional criteria including specific levels of fat, saturated fat, cholesterol and sodium. They are the first Campbell foodservice soups to carry the American Heart Association heart-check mark.
“This is an exciting step for Campbell and our operators,” says Joyce Friedberg, senior marketing manager – Campbell Away From Home – Innovation. “We’re continuing our mission to provide innovative and healthier menu choices that deliver great taste. Our Campbell’s Healthy Request line fits this profile, offering a variety of nutritional benefits.”
Campbell’s Healthy Request soups taste great and are:
·                                 98% fat free
·                                 0 grams of trans fat
·                                 Low in saturated fat
·                                 Low in cholesterol
·                                 480 mgs of sodium or less
 
 
In addition, each soup has no added MSG and provides a good source of an essential nutrient, such as Vitamin A or potassium. The new minestrone and vegetable beef soups each provide 3/8 cup of vegetables per serving.
“Our new and reformulated soups are part of Campbell’s ongoing commitment to offer more reduced sodium options to our customers,” continues Friedberg. “The Campbell’s Healthy Request relaunch comes on the heels of a major sodium reduction breakthrough for our retail soups which also utilizes our unique lower sodium natural sea salt.”
Varieties of Campbell’s Healthy Request soup can be served as soup, or used as an ingredient in recipes like Quick & Easy Risotto or Sweet & Savory Salmon, offering more nutritious and delicious options for customers. Operators can visit campbellawayfromhome.com for a variety of great tasting, nutritious recipe ideas.
The soup launch is being supported by public relations efforts, advertising, merchandising materials for operators and web-based communications. 
About Campbell Away From Home
Since 1965, Campbell Away From Home has been a trusted food service partner, committed to providing its customers with great-tasting, nutritionally balanced products that are representative of Campbell Soup Company’s 137-year nutrition and culinary heritage. These include Campbell’s®Restaurant Quality soups, Campbell’s® Well & Good® soups, V8® soups and entrees, V8® beverages, Pace® and Prego® sauces, and Pepperidge Farm® snacks and crackers. With the expertise of on-site dietitians, food scientists and researchers from Campbell’s Center for Nutrition & Wellness, Campbell Away From Home is proud to support its customers by serving as a resource for information and educational programs that satisfy the needs of today’s health-minded consumers. To learn more about our wellness solutions, call 1-800-TRY-SOUP (1-800-879-7687) or visit us at www.campbellawayfromhome.com. Campbell’s: Taste & Live the Best of Life.™
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high quality simple meals, including soup, baked snacks, vegetable-based beverages, and premium chocolate products, with annual revenues in excess of $7.3 billion.  Founded in 1869, the company has a portfolio of more than 20 market-leading brands, including Campbell’s, Pepperidge Farm, Arnott’s, V8, and Godiva.  For more information on the company, visit Campbell’s website at www.campbellsoupcompany.com.