- Burger King’s new sustainable cutlery is made from a plant-based fiber called cPLA, while napkins feature 100-percent recycled fiber and Whopper wrappers are made with less paper.
- Later this year, Burger King plans to test washable, reusable Whopper containers and cups at locations in major cities worldwide.
One of the country’s top fast-food chains is going green—or greener, anyway—in 2021, starting today with 51 Burger King stores in Miami. The company will test new sustainable packaging, including straws, forks, spoons, knives, drink lids, Frypods (cup holder-friendly French fry packaging), Whopper wrappers and napkins.
Burger King also plans to test reusable packaging created in a partnership with New Jersey-based TerraCycle, a company that works with the retail sector on solutions to eliminate plastic waste. Customers have to opt in to try the green packaging. The company plans to roll out its sustainable packaging nationwide in 2022.
Fast-food companies and other restaurant chains have been under pressure to combat plastic waste, pivot to zero-waste solutions and reduce their contribution to greenhouse gases in order to protect the planet. As Food Ingredients First reports, five out of six restaurant brands with more than 100,000 restaurants worldwide are working to set science-based targets aligned with the U.N. Paris Agreement’s goal to keep global warming below 2°C. Domino’s Pizza and Yum! Brands, which owns Pizza Hut, are two of them, along with McDonald’s, Chipotle and Wendy’s.
According to Food & Wine, Burger King has begun testing green cutlery made from a plant-based plastic called cPLA, as well as napkins made of 100-percent recycled fiber and Frypods made of renewable, unbleached virgin paperboard.
As alternatives to the much-maligned plastic straws, the chain will also try out paper-based and plant-based straws and strawless lids. The company said it hopes to “eliminate up to 500 million single-use plastic straws annually from participating U.S. Burger King restaurants. This action alone would translate to the removal of 910 metric tons of greenhouse gases per year.”
Additionally, they’ll try out two types of sustainable Whopper wrappers—one with a 13 percent reduction in paper and another with a 34 percent reduction in paper.
Later this year, Burger King plans to test washable, reusable Whopper containers and cups. These cups can be returned by the customer through Loop, a circular package service and a division of TerraCycle. The containers will be sanitized by Loop and sent back to the restaurants for reuse, thus reducing the production of single-use packaging.
This closed-loop, zero-waste solution will be tested in New York City, Portland, Tokyo, Paris and London. As with the pilot program in Miami, customers must opt in to try out the new packaging. They will have to pay a deposit at the time of purchase; once they return the packaging to Loop, they will receive a refund.
Burger King is trying out its greener and reusable packaging through pilot programs in order to test the products’ performance and gauge customers’ reaction. “By piloting solutions in restaurants, the brand is able to get direct feedback from guests on how the packages perform, make iterative changes with its supplier and build an implementation road map for the system,” according to a press release.