Britons Turn to Pizza and Wine in Bid to Beat the Recession

According to, “sales of pizza and wine have been boosted by people staying in to beat the recession.”

“Domino’s Pizza yesterday said like-for-like sales rose 8.6 per cent in the 13 weeks to December 27, compared with the same period a year earlier. And Majestic Wine revealed a sharp jump in Christmas sales after reducing the minimum purchase in stores to six bottles. The firm said like-for-like sales at their 150 UK stores rose 11.7 per cent in the nine weeks from November 3. Delivery and takeaway chain Domino’s forecast profits ahead of expectations and said they had created 1500 jobs after opening a record 55 new stores last year. The firm, who hold the rights to operate the brand in the UK and Ireland on a franchise basis, believe they have benefited in the recession as consumers choose to eat in rather than splash out on restaurants. And the downturn has helped them secure improved media advertising rates.”