Pizza News

Bring the Restaurant Experience Home – With a Twist

Revolutionary Design of the New KRAFT Grate-It-Fresh Combines Natural Parmesan Cheese and Grater in One

GLENVIEW, Ill., Feb. 8 /PRNewswire/ — From Caesar salad to pasta primavera, tomato bruschetta to deep dish pizza, topping your favorite restaurant dishes with grated Parmesan cheese adds a distinctive and delicious touch. Now you can give everyday meals at home that restaurant quality taste with the new KRAFT Grate-It-Fresh Parmesan Cheese.

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The first-of-its-kind block of natural Parmesan cheese and built-in grater, available in grocery stores nationwide, KRAFT Grate-It-Fresh puts the fresh taste of grated Parmesan cheese at your fingertips. With just a few easy twists, you can top all types of dishes — from salads and main dishes to appetizers and vegetables. The clockwise twisting motion keeps the cheese in place and ensures it is ready the next time you take it out of the refrigerator. It’s easy and ready to use anytime, anywhere.

“KRAFT Grate-It-Fresh is a simple way to bring the restaurant experience home,” says Mia Hasegawa, Brand Manager of Grated Cheese at Kraft Foods. “It’s a delicious way to top any meal, without the hassle of pulling out your grater.”

Bringing the Restaurant Experience Home

Whether you use it to top an everyday pasta dish or a fancy Italian recipe — even your favorite pizza and salad from the local shop — there are plenty of ways to make meals more special with KRAFT Grate-It-Fresh. Use it at your potluck dinners — not only will it will make your food taste great, it will add a touch of restaurant experience to your dish. Add some pizzazz to your favorite appetizers and snack mixes by topping them with KRAFT Grate-It-Fresh, or keep it in your refrigerator at work so you can enjoy that restaurant experience no matter where you are. It’s even a great way for kids to top off their cooked vegetables.

KRAFT Grate-It-Fresh

Found nationwide in your grocer’s refrigerated dairy section, KRAFT Grate- It-Fresh Parmesan Cheese comes in a convenient 7oz. size and has a suggested retail price of $4.99.

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About Kraft Foods

Kraft Foods (NYSE:KFT) is one of the world’s largest food and beverage companies. For more than 100 years, we’ve offered consumers delicious and wholesome foods that fit the way they live. Millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands. Whether it’s breakfast, lunch, dinner or a snack, consumers at home and on the go choose: Kraft cheeses, dinners and dressings; Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz crackers and chips, Philadelphia cream cheese, Milka and Cote d’ Or chocolates, Planters nuts, Honey Bunches of Oats cereals, Jacobs, Gevalia and Maxwell House coffees; Capri Sun, Crystal Light and Tang refreshment beverages; and a growing range of South Beach Diet and better-for- you Sensible Solution options.