New York, NY – November 21, 2011 – BoeFly, the premier online marketplace connecting
small-business borrowers with lenders, recently teamed up with PMQ Pizza Magazine, a top-
rated pizza trade magazine and official website of the pizza industry, to provide
visitors access to BoeFly’s loan exchange. This collaboration offers a streamlined online
platform that can help pizza restaurant owners and franchisees seeking loans to connect with
over 1500 lenders.

With access to the BoeFly loan exchange, PMQ visitors can utilize the most efficient tools to
build an online bank-ready financing request and securely store documents online. BoeFly’s
proprietary matching technology allows borrowers’ requests to be matched with interested
lenders based upon lending preferences submitted to BoeFly by its participating banks.
Borrowers can also use BoeFly’s free Fundability Wizard, a powerful tool that enables
entrepreneurs and small businesses to obtain an immediate assessment of a prospective loan
request’s fundability, as well as the strengths and weaknesses of the request.

BoeFly’s service recently helped two franchisees secure start-up loans for their pizza
restaurants, including a Toppers Pizza franchisee in Minnesota and a Jet’s Pizza franchisee in

Through BoeFly, new franchisee Myron Allen, the owner of a Toppers’ Pizza restaurant
scheduled to open in Rochester, Minnesota, was connected with Olmstead National Bank for an
SBA guaranteed loan. Toppers Pizza, a fast growing pizza franchise that was started nearly 20
years ago, has partnered with BoeFly to assist franchisees in obtaining bank financing.

“I am excited to open my new Toppers Pizza,” said Allen. “BoeFly was easy to use and I was
impressed with the lender matches. I’m grateful that Toppers Pizza positioned me to access
BoeFly to clear this critical hurdle, and I’m thrilled to have found Olmstead National Bank
through BoeFly.”

“It is nice to work with a franchise system like Toppers Pizza that supports franchisees
throughout the entire process, including financing,” said David Nayor, Co-president of
BoeFly. “Toppers Pizza pointed Allen to BoeFly where he was guided through building a bank-
ready financing request and was matched with eight interested lenders. We look forward to our
continuing to work with Toppers Pizza in helping to support its franchisees.”

In addition to Toppers Pizza, other leading pizza franchisors that have partnered with BoeFly
to offer their franchisees financing support. Cici’s Pizza, Boston’s The Gourmet Pizza, Marco’s
Pizza, Stevi
B’s Pizza, and Uno Chicago Grill have purchased subscriptions to BoeFly, allowing
their franchisees to access the service at a discount.

Like Myron, Nicholas Borst, independent franchise owner of a Jet’s Pizza in northwest Florida,
had been seeking a loan to open his restaurant. Through BoeFly, he was connected with a
Jacksonville bank for a start-up loan.

“BoeFly helped me prepare a bank-ready financing request and got me in front of a group
of serious banks,” said Borst. “Most importantly, BoeFly connected me with the bank that is
making the loan so I can start my Jet’s Pizza. It made the tedious process of connecting with
multiple lenders easy and efficient.”

About BoeFly

BoeFly is the only online marketplace harnessing technology to dramatically simplify the
execution of commercial transactions, including all loan origination and sales. BoeFly
revolutionizes how deals get done by seamlessly connecting all parties, including lenders,
borrowers, investors, buyers and sellers to a potential transaction and facilitating the efficient
completion of these transactions. For lenders, BoeFly also provides the ability to sell loans to
investors freeing up liquidity for even more business lending. BoeFly is a subscription service
and does not charge any transaction fees.

Key to the success of BoeFly is the site’s dynamic compatibility technology, which matches
parties based on a specific set of criteria. Also, to help BoeFly subscribers complete
transactions, BoeFly offers access to service providers in a wide variety of professions from
appraisers, to closing attorneys, to environmental consultants.

BoeFly was founded by small business owners and small business lending experts with
extensive banking and secondary market experience. The company is privately-held and is
based in New York City.

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