BoeFly and PMQ Partner To Provide Website Access To Loan Exchange

New York, NY – October 26, 2011 – BoeFly, the premier online marketplace connecting small-
business borrowers with lenders, has formed a partnership with PMQ Pizza Magazine, a top-
rated pizza trade magazine and official website of the pizza industry, that allows
visitors to access BoeFly’s loan exchange.

With access to the BoeFly loan exchange, borrowers can utilize the most efficient tools to
build an online bank-ready financing request and securely store documents online. BoeFly’s
proprietary matching technology allows borrowers’ requests to be matched with interested
lenders based upon lending preferences submitted to BoeFly by its participating banks.
Borrowers can also use BoeFly’s free Fundability Wizard, a powerful tool that enables
entrepreneurs and small businesses to obtain an immediate assessment of a prospective loan
request’s fundability, as well as the strengths and weaknesses of the request.

Nearly half (49.2%) of the respondents in a recent survey by the International Franchise
Association (IFA) of its members identified “financing/access to credit” as the top issue of
concern to franchise business leaders. In response to this concern, and bolstered by its success
in helping many individual franchisees obtain financing, BoeFly created a portfolio of services
for the franchisor market.

A few leading pizza franchisors have selected BoeFly to assist their franchisees in obtaining
bank financing. Cici’s Pizza, Boston’s The Gourmet Pizza, Marco’s Pizza, Toppers Pizza, Stevi
B’s Pizza, and Uno Chicago Grill have partnered with BoeFly by purchasing subscriptions to the
site, which allows their franchisees to access the service at a discount.

“As the pizza industry’s leading business resource, PMQ Pizza Magazine reaches more industry
decision makers than any other pizza business media, and we recognize that financing is a
key issue for pizza restaurant owners and franchisees,” said Steve Green, Publisher at PMQ
Pizza Magazine. “Visitors to PMQ’s website now have the opportunity to access BoeFly’s loan
exchange and utilize an efficient, streamlined resource for securing the loans they need.”

“Today even top franchisors face a significant challenge – converting otherwise qualified
franchisee candidates into ongoing, paying customers because of the difficulty they have
accessing capital” said David Nayor, Co-president of BoeFly. “Franchise lending has been
down by as much as 40% in the past two years due in part to the inefficiencies in the lending
process that have been exposed by the financial crisis. BoeFly eliminates these inefficiencies by
connecting franchisees with banks that are ready and willing to lend.”

About BoeFly

BoeFly is the only online marketplace harnessing technology to dramatically simplify the
execution of commercial transactions, including all loan origination and sales. BoeFly
revolutionizes how deals get done by seamlessly connecting all parties, including lenders,
borrowers, investors, buyers and sellers to a potential transaction and facilitating the efficient
completion of these transactions. For lenders, BoeFly also provides the ability to sell loans to

investors freeing up liquidity for even more business lending. BoeFly is a subscription service
and does not charge any transaction fees.

Key to the success of BoeFly is the site’s dynamic compatibility technology, which matches
parties based on a specific set of criteria. Also, to help BoeFly subscribers complete
transactions, BoeFly offers access to service providers in a wide variety of professions from
appraisers, to closing attorneys, to environmental consultants.

BoeFly was founded by small business owners and small business lending experts with
extensive banking and secondary market experience. The company is privately-held and is
based in New York City.

About PMQ Pizza Magazine

PMQ Pizza Magazine is the pizza industry’s No. 1 business monthly magazine with the
most visited website,, offering interactive media such as expert interviews on and video on PMQ reaches more industry decision makers than
any other pizza business media. In addition to its monthly magazine, PMQ also hosts numerous
websites, trade shows, and special events for the industry.

Media inquiries:

Bill Fallon/ Keating Co. /212.925.6900/