According to the New York Times: “So how exactly do you spend $37 million on a mayoral campaign?”

“Well, there’s office snacks — $72,000 worth of them, to be precise. (Greek yogurt and fresh fruit add up fast.) The phone bill is $50,000. There is daily newspaper delivery, at a cost of $15,000. And postage? $20,000.”

“And those are the very, very small numbers from Mayor Michael R. Bloomberg’s campaign finance records as of July 11, which hit the Web on Wednesday. The mayor’s Democratic rival, William C. Thompson Jr., has spent $2.4 million, or 6.5 percent of Mr. Bloomberg’s tab.”

“The mayor’s campaign handed over a staggering $20 million to Squier Knapp Dunn Communications, the firm that produces mayor’s ubiquitous television advertisements (and whose partners have put children through college thanks to the Bloomberg account.)”

“It spent $1 million on office rent (including $125,000 a month for headquarters space on 6th Avenue, across from Bryant Park. Polling ate up another $1 million – much of it going to a firm called Whitman Insight Strategies.”

“Wages to campaign workers – about 72 of them — cost $980,000. And that’s before consultants, which cost another $4.1 million. Hank Sheinkopf, a longtime New York City political guru, has earned $191,000 from the campaign; the firm that employees Howard Wolfson, the campaign’s media strategist, has charged $261,000.”

“And, of course, it wouldn’t be a political campaign without pizza. Team Bloomberg has spent $7,000 on it. Their favorite purveyor: Goodfella’s Brick Oven Pizza on Staten Island”