Brad Kent, Blaze Pizza’s executive chef, has been leading weekly virtual cooking classes on Instagram Live, and everyone who tunes in gets a chance to win a free 11-inch pizza. But a group of students in Amherst County, Virginia, got their own exclusive class – and free food – recently on Zoom.
An Amherst County High School teacher reached out to Blaze for pizza-making lessons for students learning remotely from home. The chain obliged, sending make-your-own pizza kits to every student in the class. Later Kent—flanked by his own young daughters in his home kitchen in California—led the live Zoom class and walked the students through the steps of making their own pizzas.
As for the weekly Instagram Live contest, a code is posted in the comments section during each streamcast. The first person to enter the code at checkout while ordering online or through Blaze’s app wins the free pie.
In another Blaze contest in April, called the #BlazePizzaChallenge, Blaze brand fans had a chance to win their own Zoom cooking class with Kent by submitting the most creative recipe using Blaze’s DIY pizza kits.
Kent also helped put moms first for a Mother’s Day promo available only on Sunday, May 10. Customers could order the Dad Duty DIY Pizza Kit, featuring dough, sauce and customizable toppings for four small pizza. In an online video for the promotion, Kent offered step-by-step instructions for making the pizzas for Mom on her big day.