Blaze Pizza is looking for new ways to grow its brand. That apparently includes moving its headquarters and redesigning its menu.
On Tuesday, Blaze Pizza announced it will be moving its headquarters from Pasadena, California, to Atlanta. The move is expected to be completed in September 2024, with only a handful of employees making the cross-country move and the rest remaining on board as remote employees.
“Atlanta will serve as the headquarters for the company’s operations, business development, marketing, finance, HR and other departments,” a press release from the company stated. “Of Blaze Pizza’s approximately 60 corporate employees, the majority will remain remote with the small percentage of Southern California-based employees being offered relocation opportunities at Blaze Pizza’s Atlanta office.”
Related: Ranking the Top 10 Pizza Brands by Sales and Units
The brand did not say why it was moving from California to Atlanta. It’s possible the company believes its concept has more legs in the Southeast, or that the pool of talent in the Atlanta area—where many fast-food companies are headquartered—will help it grow faster.
According to the press release, the 7,500 employees who work across Blaze Pizza’s 300-plus locations will not be affected by the move.
“California is where this brand was born more than a decade ago, and we have tremendous heart for communities across the state where so many of our restaurants are,” said Beto Guajardo, CEO of Blaze Pizza. “Moving our corporate headquarters to Atlanta will help us drive our next wave of growth.”
Just last week, the brand also unveiled a full-menu revamp expected to roll out soon. In the coming months, Blaze will introduce a host of new toppings, menu items that can be eaten on the go, new salads and even the company’s first-ever dessert “crafted from scratch and cooked by fire.”
Blaze kicked off this significant menu change by releasing five new pizzas as part of its Signature Pizza line called the “Chef Inspired & Fast Fire’d Signature Collection.” Replacing the 12-year-old Signature Pizza menu, these new pizzas launched nationwide last week.