GRAFTON, N.D. — Grafton Square convenience store owner Mike Beaudoin is celebrating his own version of “giant” success on Super Bowl Sunday. Beaudoin partnered with franchisor Hot Stuff Foods of Sioux Falls, S.D., to offer the largest pizza in the nation on the biggest pizza sales day of the year.
“This is the biggest Super Bowl I’ve ever had”, said Beaudoin, whose Grafton Square store sold 21 Big Stuff Crowd Pleaser Pizzas for Super Bowl parties throughout the town of Grafton, N.D. Each Big Stuff Crowd Pleaser Pizza provided more than five square feet of pizza, measuring 15 inches wide and 4.5 feet long and weighing close to 15 pounds. The most popular topping combination, according to Beaudoin, was a four-way combination consisting of pepperoni, cheese, five-meat and supreme. To get an idea of the amount of topping needed for the Big Stuff, Grafton Square had sold an all-pepperoni pizza earlier in the week, which required 232 pepperoni slices.
Beaudoin said the reaction from customers picking up the giant pizzas was “a lot of wow!” Beaudoin said it was also the first time customers placed orders in advance, beginning early in the week. The pizzas retailed for $39.99.
According to Neal Hollingsworth, executive vice president of marketing for Hot Stuff Foods, Grafton Square is the first store in the nation to sell the Big Stuff Crowd Pleaser Pizza, and there are 20 other franchisees so far who will add Big Stuff to their menus in the next 30 days.
“Super Bowl was a nice kickoff for launching Big Stuff,” said Hollingsworth, “and with March Madness just around the corner, we’re looking forward to another spike in sales, but our research and test marketing revealed that Big Stuff appeals to a number of everyday events such as office parties, youth sports’ events, birthdays, family get-togethers and all other gathering of pizza lovers.”
Hot Stuff Foods franchises and licenses its branded food concepts including Hot Stuff Foods, SmashHits Deli and Hot Stuff Food On the Go in more than 1,400 locations in the United States, Canada, Europe and Asia. Hot Stuff Foods also offers Lettieri’s Food To Go through distributors across the United States.