Better Than Chocolate. Hotter Than Snuggling. Americans Vote Pizza Tops.

DiGiorno Ultimate Pizza Brings the ‘Gold Standard’ in Pizza to Freezer Cases for the First Time

GLENVIEW, Ill., Aug. 21 /PRNewswire-FirstCall/ — When it comes to food favorites, Americans have a piping hot passion for pizza. According to a recent survey(1), they prefer pizza over chocolate, ice cream or cookies. Even more surprising, one-third of Americans admitted that they would rather eat their favorite pizza than curl up with their significant other.

What really gets mouths watering is pizzeria pizza, with 60 percent of Americans saying that pizzeria pizza delivers the “gold standard.” Now for the first time, pizza lovers can bake up gold standard restaurant-quality pizza in their own kitchens with new DiGiorno Ultimate pizza. The first nationally available frozen pizzeria-style pizza, DiGiorno Ultimate pizza is now available in grocery freezers across the country.

“We’ve taken frozen pizza to a whole new level with the introduction of DiGiorno Ultimate by providing people with the premium restaurant-quality pizza taste they’re looking for without the hassle of leaving their own kitchen,” said Tom Moe, Senior Brand Manager, DiGiorno. “For the first time, people hungering for pizzeria pizza with Italian-inspired ingredients need to look no further than their grocery store freezer case.”

Bring Home the ‘Gold Standard’ in Pizza

Rivaling local pizzeria pies with Italian-inspired ingredients including crushed vine-ripened tomatoes, whole-milk mozzarella cheese, specialty meats and julienne-cut vegetables, DiGiorno Ultimate pizza is a great choice for any pizza lover who is looking for a delicious, authentic pizzeria-style pizza to bake up at home. DiGiorno Ultimate pizza brings pizzeria taste into your home in just 18 minutes with four delicious varieties:

  -- DiGiorno Ultimate Four Cheese -- whole-milk mozzarella, mild brick,
     Fontina and Reggiano Parmesan cheese imported from Italy
  -- DiGiorno Ultimate Pepperoni -- large cut Pepperoni with a trio of
     Italian-style cheeses
  -- DiGiorno Ultimate Four Meat -- Julienne-cut Genoa Salami, Applewood
     Smoked Bacon, Sausage and Pepperoni
  -- DiGiorno Ultimate Supreme -- Italian sausage, large cut pepperoni,
     mushrooms, and julienne strips of red onions and green and red peppers

All DiGiorno Ultimate pizza varieties are available nationwide with a suggested retail price of $6.99. For more information on the entire line of DiGiorno products, visit http://www.kraftfoods.com/.

About Kraft Foods

Kraft Foods is one of the world’s largest food and beverage companies with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor’s 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company’s website at http://www.kraft.com/.

  (1) Kelton Research, a leading national polling firm, polled 1,000 people
      nationwide using email invitations and online surveys. Results were
      collected from a random sample of 1,000 men and women, 18 and over,
      representing a cross-section of the United States. All results are
      representative of the American population. All online surveys were
      conducted between July 19 and July 23, 2007. Kelton Research is
      headquartered in Los Angeles, Calif.