Carlstadt, NJ – April 7, 2009 – Betson Enterprises (www.betson.com), a leading distributor of vending, coffee products and services, has partnered with National Coffee Services & Vending a brokerage and consulting firm to offer increased distribution and sales of the Lavazza BLUE system.

 

Lavazza employs patented state-of-the-art machines and single-serve capsules to deliver authentic espressos, cappuccinos and other fine beverages, at the touch of a button. The BLUE system has been designed to address the demand for high-quality espresso-based beverages, and its patented single-serve capsule allows for consistency in every cup. There is a Lavazza BLUE solution for virtually every operation; from small offices to large corporate buildings, from independent cafés to casual/fast and fine dining; from hotel lobbies and suites to casinos and banqueting.

 

The partnership between NCS&V and Betson is a great business model that creates the perfect opportunity to expand and increase sales and marketing to the premium coffee market. 

 

 Betson Imperial Parts President, Steven Betti stated, “It is great to have a broker partner with us for this sales initiative.  NCS&V’s Reps have great relationships with their local customers and can also help us cover new and existing markets. Lavazza’s product set is very strong and will be a great addition to any companies portfolio in the OCS market, where coffee sales have continued to grow.” 

 

Betson currently carries the complete line of Lavazza BLUE equipment and products. For more company or product information please call us at 800-524-2343 or email us at coffee@betson.com.

 

About Betson Enterprises

Headquartered in Carlstadt, New Jersey, Betson Enterprises is the leading coin operated distributor of amusement and vending equipment, coin operated parts, and service in the United States. With over 70 years of experience and leadership in the coin-operated industry, we will help you make informed decisions that are best for your business.

 

Betson offers entertainment and vending solutions for your business through our relationships with the operator community. For locations looking for a simple and profitable solution or vendors looking for equipment that fits any situation, Betson Enterprises can help you. Betson Enterprises has an industry proven reputation for quality and customer focus. For more information on Betson Enterprises, visit www.betson.com or call 1-800-524-2343.

 

About Lavazza

Lavazza was founded in 1895. It has been family-owned and managed for four generations, remaining true to its century old heritage while embracing modern technology, cutting edge communications and impeccable customer service.

Lavazza is Italy’s #1 coffee, the leading single brand in Europe and the sixth largest roaster in the world, marketing its products in more than 80 countries. The Lavazza Group has more than 3,000 employees worldwide and opened its New York–based subsidiary in 1989

 

About NCS&V

Headquartered in Lakeworth, Florida, National Coffee Services & Vending is a leading national sales & consultant organization for the office coffee service, vending, water and office products industries. NCS&V has been representing the finest suppliers and their products for over 25 years.

NCS&V provides a full line of coffee related products from single cup solutions, private label, branded, ground or whole bean coffee. We also offer premium, allied products that enable your business to grow and be more profitable. Through our extensive broker network, we can offer our products and programs to any location, coast to coast in the United States and Canada.

We don’t just sell our products we offer programs that ensure their success.

 

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