Betson Enterprises Joins Forces with Lavazza, Italy's Favorite Coffee

Betson and Lavazza deliver authentic Italian espresso and cappuccino

Carlstadt, New Jersey – February 10, 2009 – Betson Enterprises, a leading distributor of Vending and Office Coffee Service products and services, has joined forces with Lavazza Premium Coffees Corp in the distribution and marketing of the Lavazza BLUE system.

BLUE employs patented, state-of-the-art machines and single-serve capsules to deliver authentic espressos, cappuccinos and other fine beverages, at the touch of a button. The system has been specifically designed to address the demand for high-quality espresso-based beverages programs and offers the perfect solution for every OCS environment, from small offices to large corporate buildings.

The partnership covers four major areas: sales, service, marketing and technical support and will make a wide selection of product and services available to OCS operators through a dedicated distributor that has been operating in the industry for over 70 years.

“Our customers will benefit from the combination of Betson Enterprises expertise and Lavazza BLUE’s exceptional coffees and teas,” said Richard Zayas-Bazan, vice president of Betson/Imperial. This partnership with Lavazza provides us with an immense opportunity to become a full service provider and to further expand our premium coffee market with a large variety of products and unique single cup brewing systems. As a full service provider, Betson will offer professional installation services as well as a complete line of parts and product repair service handled through our in-house factory authorized service center.”

“We have been working with Betson for over a year now and the cooperation is proving to be very successful. The advantage is twofold: on one hand it benefits our OCS operators and on the other it expands our distribution capabilities in uncharted territories. ” said Andre Fucci, Regional Sales Director AFH Business Development, Lavazza.” Betson offers a diversified customer base, and operates in 11 strategically located areas throughout the United States. The synergy between Lavazza and Betson is a winning business model that will allow us to blend our experience and dedication to coffee with modern distribution and outstanding technical service.”

Betson currently carries the complete line of Lavazza BLUE single-serve espresso and tea capsules and 3 models of equipment: the LB1010, LB2210, and LB3212.

For more company or product information please call us at 800-524-2343 or email us at info@betson.com.

About Betson Enterprises

Headquartered in Carlstadt, New Jersey, is a leading distributor of amusement, vending and gaming parts. We also handle a full line of billiard and OCS products as well as quality OEM services. We continue to pride ourselves on providing the best parts and service in the industry, nationally for over 70 years. Our 11 strategically located sales and service offices allow us to address any of your business needs that may arise in a quick and professional manner. Betson Imperial has an industry proven reputation for quality and customer focus.

About Lavazza

Lavazza was founded in 1895. It has been family-owned and managed for four generations, remaining true to its century old heritage while embracing modern technology, cutting edge communications and impeccable customer service.

Lavazza is Italy’s #1 coffee, the leading single brand in Europe and the sixth largest roaster in the world, marketing its products in more than 80 countries. The Lavazza Group has more than 3,000 employees worldwide and opened its New York–based subsidiary in 1989.

MARKETING CONTACT:

BETSON ENTERPRISES

Brian Murphy

Marketing Manager

303 Paterson Plank Road

Carlstadt, New Jersey 07072

(201) 438-1300 ext. 3435

Email: bmurphy@betson.com

www.betson.com

SALES AND SERVICE CONTACT:

BETSON/IMPERIAL

Richard Zayas-Bazan