Bellissimo Foods Company (“BFC”), the nation’s leading specialty foodservice provider, announced today a corporate brand refresh, including updating its proprietary Bellissimo-branded product line.

“We have grown our business significantly the last several years and this brand refresh represents the natural evolution of that transformation,” says BFC Founder and CEO, Peter Thor. “Today, our BFC distributor network includes over 50 locally owned-and-operated distributors who proudly distribute the world’s best Italian and Mediterranean products, including exclusive distribution of our own Bellissimo brand. It was imperative that our branding reflects and promote BFC’s mission to be the go-to partner for independent pizza and Italian restaurants.”

Distributor members of the BFC network collectively service more than 30,000 restaurants every week. Restaurant operators working with a BFC distributor benefit from the buying power of the national network combined with competitive product knowledge and customer service of a local distributor. Additionally, customers are granted exclusive access to purchase Bellissimo-branded products.

The brand refresh includes updated packaging and branding for BFC’s proprietary Bellissimo-branded product line. The comprehensive product line spans from appetizers to cheeses, flour, meats, sauces, and unique specialty items.

“Under our refreshed Bellissimo label, we’re proud to offer restaurateurs a full line of authentic ingredients that not only meet their menu needs, but their business needs as well,” says Thor. “With our scale, we’re able to source top quality domestic and international products at a value that enables our restaurateurs to be competitive. That’s a distinct advantage.”

The brand refresh is rolling out immediately with updated websites, sales materials, marketing, and newsletters. Refreshed Bellissimo packaging will go to BFC member distribution centers this fall with the transition running through early 2020.

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