According to MLive.com, “What started as a Web site for college students to communicate with one another is becoming a useful tool for some Bay City businesses to save money and hire employees.”

“Facebook, the social networking Web site that allows users to post messages on personal Web pages and become fans or members of different groups, is being used as a free advertising and hiring tool by some savvy business owners.’The best thing about Facebook and Twitter is the interaction you have with your customers,” said Kevin Novellino, owner of Brooklyn Boyz Pizza, 612 E. Midland on Bay City’s West Side. ‘They have a way to communicate with us to let us know what we are doing right, doing wrong. They let us know what they want.’”

“Novellino hopes his newest employee will be a Facebook hire. Last month, Novellino, who operates a Facebook fan page, MySpace Web page, Twitter account and Brooklyn Boyz Web site, put up a ‘help wanted’ sign on the company’s Facebook page. ‘So you love Brooklyn Boyz pizza. Did you ever want to learn how to make authentic New York style pizza? Do you need a fun job? Well today is your lucky day my friend! Turn up the volume and find out how. Good Luck!,” reads the message with a video attached to it. Novellino asks potential employees to post videos and comments about why they should be hired by the pizzeria.”