According to sbpost.ie, "A take-away pizza business set up 18 months ago by two young entrepreneurs has won a listing in the Bridgestone Guide and is planning to open several more outlets."

"Shane Crilly and Aengus Lacey left their jobs in law and engineering to open Base Wood Fired Pizza in Terenure in Dublin in November 2008. The business is trading profitably, and the pair plan to open a second branch in Ballsbridge in south Dublin later this year. They have ambitious plans to open as many as six more Dublin outlets in the next few years, with areas of interest including Dundrum/Clonskeagh, Castleknock, Malahide and Blackrock.  Crilly said they were taking an ‘ambitious but careful’ approach to the business, which won the Bridgestone listing despite operating purely as a take-away, with no restaurant."