(Press Release) Chicago, IL, February 4, 2013 – As an important next step in its franchise growth strategy, Aurelio’s Pizza has partnered with Chicago-based Baum Realty Group to provide exclusive national brokerage and real estate support services to ensure that its franchisees are opening new restaurants in strong locations.
Since 2010, Aurelio’s has aggressively readied its 43-store family pizzeria chain for nationwide growth, creating a more substantial business engine to attract additional franchisees in states without an Aurelio’s presence. In addition to developing a state-of-the-art technology infrastructure, fine tuning its well-loved brand and replicating the most important elements of its customer experience chain wide, Aurelio’s has been analyzing the success of its franchise stores based on location.
To give future franchise stores a market advantage, Baum Realty Group will handle site selection from analyzing demographics and other key factors to identify top trade areas to performing detailed reviews of each site to make sure it is well positioned for strong performance.Further, as Baum works on behalf of Aurelio’s franchisees, the team will base the site selection process on a deep understanding of the Aurelio’s corporate culture and key factors necessary for the success of the Aurelio’s concept.
"We have a 53-year-old well-loved brand, an incredible product and quality family dining experience. Restaurant success is definitely tied to these elements, but also strongly to the right location," said Kirk Mauriello, director of franchising, Aurelio’s Pizza. "We have gained valuable experience over the years to know what works to make a successful Aurelio’s location and we’ve embarked on growing our footprint nationwide. We’re partnering with Baum Realty Group to help get us there."
About Aurelio’s: With a history as rich and entrenched in the community as the pizza it’s famous for, the very first Aurelio’s restaurant opened on Ridge Road in Homewood, IL as the pride and joy of Joseph A. Aurelio, Jr. who decided to give it a go as a restaurateur at the age of 26. With its legendary "old oven" dating back to 1959 in its Homewood location, Aurelio’s was a pioneer in the concept of the Family Pizzeria in the United States and helped to launch pizza into the American lexicon. Since that time, Aurelio’s has become one of Chicagoland’s claims to fame. And, transplanted Chicagoans all over the map have helped to bring their favorite pizzeria franchise to 43 cities across six states, growing a strong fan base for the taste of Aurelio’s. www.AureliosPizza.com
