Not everybody’s got a sweetheart for Valentine’s Day. Not everybody wants one. And even the ones who do still enjoy a little “me time” now and then.
Solo dining experiences are having a moment—or maybe even a year or two. A Yelp study last summer found a whopping 271% increase in online searches for “solo dining.” Queries for “best place to eat alone” also soared by 150%.
Little Caesars isn’t fighting this shift. In fact, the brand is celebrating all singles this month with its first-ever solo-serve product: Detroit-Style Slices-N-Stix. It’s a single-serve meal featuring two slices of Detroit-style pepperoni pizza with Italian Cheese Bread and Crazy Sauce.
To go with the Slices-N-Stix, Little Caesars has created an inflatable serving tray (available on February 10) that enables consumers to spend their solo date night in the tub—for a bubble bath. It’s functional, funny and designed to celebrate singles on a day typically meant for couples.
Meanwhile, Little Caesars’ social pages will also spotlight solo self-care over couple culture as it “rewrites the holiday” for singles.
