Art of Marketing-August 2018

3 Ways to Promote Frozen Drinks

Tropical locale or not, there’s nothing better than a frozen beverage on a hot summer day. Steal some tips from the beer and cocktail marketing playbook when you’re looking to sell more frozen drinks at your pizzeria:

1. Offer a flight of mini frozen drinks so customers can try a few varieties before ordering a large version of their favorite.

2. Highlight a creative “frozen drink of the day” on social media and make it available during the hottest hours.

3. If you’re feeling particularly adventurous, try pairing some of your frozen drinks with complementary menu items.

Build Lasting Relationships

The start of the school year is the perfect time to reintroduce yourself and your pizzeria to area schools and businesses. Not only can your pizzeria be a resource for catering, school lunch programs and special events beyond your four walls, but you can offer fundraising and event space for holidays, birthday parties and meetings inside the pizzeria. Schools are always interested in chefs hosting cooking classes at the school, where you can hand out free kids-meal vouchers. The opportunities are endless, so don’t let another school year pass you by without reaching out.

Borrow This Idea: Host an Oven Takeover

You’ve heard of social media takeovers, but what about an oven takeover? Nicky’s Coal Fired, located in Nashville, has invited three chefs to take over its ovens this fall. Dubbed “Live Fire,” the event is a tribute to the restaurant’s coal-fired oven, Enrico, the only coal-burning, open-flame oven in Tennessee. Chefs with experience cooking over an open flame have been invited by executive chef Tony Galzin to man the oven on three separate nights—August 22, October 17 and November 14. Visiting chefs include Andy Ticer and Michael Hudman from The Gray Canary in Memphis; Mike Randolph from Público in St. Louis; and Emily Blount and her team from Saint Leo in Oxford, Mississippi.

Quick Promo Tip

Post your specials online! If you have daily or weekly specials that get posted on a whiteboard or sidewalk sign, don’t forget to post them on your social media pages. If you can post them a few days ahead of time, even better. Give your customers more opportunities to plan to eat at your pizzeria.