Madison, Wisconsin. November 14, 2011 — The Art and Science of Cheesemaking, a television segment that explores the complexities of crafting award-winning Wisconsin cheeses, recently received an Emmy from the Chicago/Midwest Chapter of the National Academy of Television Arts & Sciences.
The segment, produced by Discover Mediaworks, Inc., is part of WMMB’s Corporate Communications programming. It aired as an episode in the Into the Outdoors series during 2010 and this year. The Emmy is the second for a WMMB show in the Into the Outdoors series, the first being Green Cows, a historical perspective that chronicles Wisconsin’s continuing dedication to sustainability and ecology.
Into the Outdoors is educational programming targeted to school-age children. The Emmy-winning episode included information about the production and variety of cheeses available in Wisconsin, emphasizing the relationship between technical expertise and artistic inspiration in cheesemaking. The segment also features visits to outstanding Wisconsin dairy farms and their importance to the cheesemaking process. It can be viewed here.
“This is a prestigious award, and it recognizes the hard work and creativity of our staff and Discover Mediaworks,” said Patrick Geoghegan, WMMB’s senior vice president of Corporate Communications. “It’s a reflection of the outstanding accomplishments of Wisconsin’s dairy farms and the state’s dairy industry.”
The series airs in Wisconsin and markets throughout the Midwest.
is a nonprofit organization of Wisconsin dairy producers that promotes the consumption of milk, cheese and other dairy products made in America’s Dairyland.
Madison-based Discover Mediaworks strives to communicate impactful stories and information through television programming, corporate video, brand development and marketing.