ADM TO HELP FOOD MANUFACTURERS MEET NUTRITIONAL NEEDS OF BOOMERS AND CHILDREN AT IFT 2007
Archer Daniels Midland Company (ADM) will focus on helping food manufacturers develop parent-friendly foods for children and capitalize on the $2.1 trillion Baby Boomer market at the 2007 Institute of Food Technologists (IFT) Annual Meeting & Food Expo. During IFT, July 29-31 at McCormick Place in Chicago, attendees can learn about food trends for both groups at ADM’s booth, number 153.
“This year we chose to focus on convenient, nutritional solutions for two food and beverage markets based on life stage,” said Graham Keen, Vice President-Corporate Marketing. “We are confident that our customers will come away with an understanding of how ADM can apply our ingredients, innovations and insights to help them capitalize on opportunities in any market,” said Keen.
According to research, including findings from Mintel International, many children eat everywhere but at home. Meals are often grab-and-go as children rush from one activity to the next. In fact, 84 percent of children surveyed eat at a fast-food restaurant five or more times a month and 17 percent report eating in the car at least once a week.
ADM’s better-for-you ingredients and research and development capabilities can help food companies create on-the-go snacks and beverages that kids and parents will love. At IFT, ADM will sample a variety of foods and beverages for school-age children including:
· Chocolate microwavable muffin mix with new SmartBind™ natural wheat protein
· Veggie crackers and raspberry-flavored fruit dip made with bean powder
· Strawberry-vanilla flavored drinkable yogurt with fiber
Baby Boomers seek adventurous dining choices that provide health benefits. For this group, food is a form of entertainment and exploration. They also aspire to remain active and youthful, and do this by replacing some of their favorite foods with healthier options.
ADM helps food manufacturers meet this need with its portfolio of ingredients and technical expertise, creating a menu of options for the culinary experience Boomers seek. Boomer-inspired foods ADM will sample during IFT 2007 include:
· Cheese torte containing Fibersol®-2 dietary soluble fiber
· Chick’n Caesar wrap featuring Midland Harvest® meat alternatives
· Whole-wheat gourmet chocolate cookie with NovaLipid™ zero and low trans-fat oils
· Raspberry low-fat smoothie with CardioAid™ plant sterols
Also during IFT, ADM will sponsor culinary demonstrations to provide insight into how ingredients can be used to develop foods for children and Baby Boomers. Demonstrations will be held by Brian Yager, ADM corporate research chef, at the following times:
· Sunday, July 29 at 3 p.m., booth #153
White whole wheat crepe with strawberries
· Monday, July 30 at 3 p.m., booth #153
Chick’n Caesar wrap
Archer Daniels Midland Company (ADM) is the world leader in BioEnergy and has a premier position in the agricultural processing value chain. ADM is one of the world’s largest processors of soybeans, corn, wheat and cocoa. ADM is a leading manufacturer of biodiesel, ethanol, soybean oil and meal, corn sweeteners, flour and other value-added food and feed ingredients. Headquartered in Decatur, Illinois, ADM has over 26,000 employees, more than 240 processing plants and net sales for the fiscal year ended June 30, 2006 of $37 billion. Additional information can be found on ADM’s Web site at http://www.admworld.com/.
