Glenview, IL May 20, 2011–Operators will enjoy double the brand power with KRAFT Honey Dijon Dressing made with GREY POUPON, a deliciously versatile dressing that combines two powerhouse brands into one rich and flavorful offering.
Only KRAFT Honey Dijon Dressing made with GREY POUPON features the delicious blend of honey and creamy Dijon mustard flavors customers want and the exceptional quality they expect from brands they know and trust.
KRAFT created this flexible flavor profile by adding the simple sweetness of pure honey to the sophisticated white wine and horseradish blended GREY POUPON Dijon mustard.
Operators will help their establishments become culinary standouts by crafting signature dishes that feature the luxurious flavor of GREY POUPON, an extremely popular brand that has 80% brand awarness.1 And customers will appreciate operations that serve the distinctive quality they deserve and the exceptional flavor they love.
As a marinade, spread, sauce or salad dressing, this delectable dressing lets operators easily add a perfectly balanced smooth and tangy flavor to dishes across their menus. Try delicious recipe ideas that feature KRAFT Honey Dijon Dressing, like the sweet and crunchy Macadamia-Crusted Chicken Salad.
Operators who choose KRAFT Honey Dijon Dressing made with GREY POUPON receive superior quality and superior taste from a pair of superior brands.
For more information and innovative recipes ideas featuring KRAFT Dressings, visit kraftfoodservice.com.
About Kraft Foods
Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America. Eleven of the companys iconic brands — including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident — generate revenue of more than $1 billion annually, and 40 have been loved for more than a century. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. For more information, visit www.kraftf
oodscompany.com and www.facebook.com/kraftfoodscorporate.
About Kraft Foodservice
Kraft Foodservice is a division of Kraft Foods Global, Inc. (NYSE:KFT), one of the worlds largest food and beverage companies. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry. Visit www.kraftfoodservice.com for more information.