Check Out Purchase Incentives for First-Time and Repeat Buyers

Westlake Village CA (January 2008)—From January 1 through June 30, 2008,
Dole Food Company is offering foodservice operators attractive incentives to
increase menu appeal while saving on their bottom line.

Free Case Rebate on First Orders

For any first time orders of a minimum of two cases on specific DOLE products,
operators receive a rebate for the cost of the first case. Qualifying products
include: DOLE Fruit Bowls®, DOLE Fruit Parfaits, DOLE Shelf Stable Pouch
Products, DOLE Smoothie Starters™ and DOLE Fresh Frozen Fruits.

Case Purchase Refunds Up To $500

Receive $1/case refund—up to $500—on orders of DOLE products. Simply
return the rebate form with proof of purchase of these qualifying products: DOLE
Pineapple Juice, DOLE Shelf Stable Pouch Products, DOLE Pineapple, DOLE
Mandarins, DOLE Fruit Parfaits, DOLE Fruit Bowls, DOLE Fruit Bowls in Gel,
DOLE Fresh Frozen Fruit, and DOLE Smoothie Starters.

For copies of the Dole rebate coupons and forms, contact your Dole
representative at 800-723-9868, or download a copy at
www.dolefoodservice.com (click on Promotions then Rebate Offers).

About Dole Food Company, Inc.
Dole Food Company, Inc., with 2006 revenues of $6.2 billion, is the world’s
largest producer and marketer of high-quality fresh fruit, fresh vegetables and
fresh-cut flowers. Dole markets a growing line of packaged and frozen foods,
and is a produce industry leader in nutrition education and research.
DOLE, Fruit Bowls and Smoothie Starters are trademarks of Dole Food
Company, Inc.