Papa John’s Pizza sold 23-cent pizzas in the Cleveland area Thursday in an effort to apologize for a T-shirt that offended Cleveland Cavaliers fans, but the pizza sale went over about as well as the franchise-sponsored shirts that called LeBron James a “crybaby.”

Lines were so long that customers had to wait up to 90 minutes and store owners were forced to call in police as customers began to get unruly. Reports of line cutting were commonplace and stores ran out of pizzas after selling upward of 300 an hour.

Kimberly Hall, who got in line at 5 p.m., got her pizza at 8:25.

“I’m going home to eat my pizza,” she said. “But now I’m not even hungry. I’m mad. They should have organized this better.”