A flat-tering proposition: Pizza Hut introduces new firebaked style flatbread pizzas

(Press release), Plano, Texas, June 17, 2013 — Thin crust. Check. Pan crust. Double check. Stuffed crust. Triple check. Pizza Hut has a legacy of bringing new crust types to consumers all around the world.

Now, the world's biggest pizza chain has done it again with the rollout of Firebaked Style Flatbread Pizzas. Flatbreads, available in the U.S. only, include a slightly crispy "wood-fired style" crust, high-quality cheese and toppings that extend right to the edges. The Flatbreads come six to a box, and can be topped three different ways with up to three toppings each – all for $11.99.

"We wanted to give our fans a lighter crust experience that doesn't skimp on flavor and believe we've delivered that with our Firebaked Style Flatbread Pizzas," said Kurt Kane, Chief Marketing Officer at Pizza Hut. "We take pride in our food innovation chops. Our latest creation is yet another example of how we pay close attention to what consumers want and bring it to them in a very accessible, convenient and value-focused way."

Firebaked Style Flatbread Pizzas join a list of heralded crust innovations from Pizza Hut that includes the original Thin 'n Crispy, signature Pan and legendary Stuffed Crust Pizza. Earlier this year, Pizza Hut launched Crazy Cheesy Crust Pizza, taking the concept of stuffed crust to the next level. According to Pizza Hut Executive Chef, Wiley Bates III, the brand is known for menu innovations that push the envelope in terms of great taste, ingredients and customer experience.

"Our food innovation team is encouraged to experiment and create recipes that change the way America consumes pizza," said Chef Bates. "We didn't invent flatbread pizza, but Pizza Hut's Firebaked Style Flatbread Pizzas strike the perfect balance between a product that's hot given current food trends and one that delivers an eating experience that is perfect for our customers."

Firebaked Style Flatbread Pizzas are available online at and at all Pizza Hut locations nationwide for $11.99.

For more information or to keep up with the latest brand news, visit the company's Facebook page or follow Pizza Hut on Twitter at @PizzaHut.

About Pizza Hut

Pizza Hut, a subsidiary of Yum! Brands, Inc. YUM +0.01%  , delivers more pizza, pasta and wings than any other restaurant in the world. The only pizza company to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut began 55 years ago in Wichita, Kansas, and today operates more than 10,000 restaurants in more than 90 countries. Pizza Hut also is the proprietor of the BOOK IT!  Program, which is a long-standing children's literacy program used in more than 650,000 classrooms nationwide. In 2013, Pizza Hut is expected to surpass 4,000 WingStreet locations. To order online from Pizza Hut, visit

Twitter: @Pizzahut