When retailers switch from frozen pizza to handmade, they face added costs. But the payoff in traffic and sales can make the move a no-brainer.

That's the message in this report from CSPnet.com, which profiles Nancy Sohre of the Maple Mart convenience store in Illinois. She found the potential for all-day profits and boosted traffic too alluring not to take the chance, and she’s glad she did. In a town of just 1,600, Maple Mart competes heavily with the convenience store down the street, but with the addition of fresh pies, they’ve become the go-to pizza spot.

Read about the requirements for introducing fresh pizza at your store — including a kitchen.