There's a demographic for these porkers — "Young, Hungry Guys" — and Carl's Jr. has the late-night answer to their pig-out dreams: Peperoni Pizza Fries.

According to Time.com, the chain is testing the pepperoni-laden treat — fries topped with mozzarella cheese, parmesan marinara sauce and pepperoni slices, at select locations in Southern California. But the $2.39 item is more than just a stoner’s dream. It’s also an attempt by the burger restaurant chain to appeal to male millennials, or “Young, Hungry Guys,” as a statement to TIME refers to them.

Read more about this blatant  call-out to pepperoni pig-out pleasure.