What does your “About Us” page say about you and your pizzeria? If you're being honest, does the current description of your pizzeria on your "About Us" page inspire potential customers to find out more about your business? Consumers today want to know who is making their pizza. They want to know you!
We went trolling around the Web for some unique pizzeria descriptions that made us curious to find out more. The operators stepped outside the box and went beyond the run-of-the-mill culinary resume and actually shared some personal insights.
In a world where we're used to getting personal on social media, let it carry over onto your website. Owning a restaurant is a very personal endeavor, so share it with the visitors who take the time to explore your site.
Use the below "About Us" descriptions as inspiration for your own pages, and feel free to share your unique “About Us” story in the comments below this story.
Zoli’s NY Pizza, Dallas
“Well, first…Zoli is a dog. But Zoli's NY Pizza started way back in the simpler times of the summer of 2013…back when pizzas came by the slice, jalapeño ranch flowed free, and Meatzilla was Oak Cliff's most beloved OG. Started by Cane Rosso founder/owner, Jay Jerrier, Zoli's was the perfect antidote to Cane Rosso's precious Neapolitan-style pizza and strict adherence to VPN guidelines. Zoli's ain't got no time for that.” (read more)
Tacconelli’s Pizzeria, Philadelphia
“In 1918 Giovanni Tacconelli came to Philadelphia from Italy. After a few years working as a laborer, he decided to do what he had done in his native Italy. "Bake Bread". The best and only way, he said, was to bake it in a brick oven. So along with a few of his friends he built his 20' by 20' brick oven. The bread business went well until the outbreak of World War II when all of his sons who had helped him in the business were drafted into military service.” (read more)
&pizza, Northeast US
“&pizza is an anti-establishment establishment built on the renown of its creative pies and craft beverages, localized shop design, and the strength, unity and vibe of its living-wage-paid, ampersand-tattooed Tribe.” (read more)
Pizzeria Lola, Minneapolis
“A Korean immigrant, inspired by the pure love of food, joy and her mother’s own delicious cooking, quits her day job, opens an artisan pizza pie place and names it after her dog. There’s no need to be overly patriotic here, but is there anything more American than that? Yep, sometimes dreams do come true. “ (read more)
Al Forno, Providence, Rhode Island
“Al Forno Restaurant opened on January 2, 1980. Chef-owners Johanne Killeen & George Germon bring simple renditions of food rooted in the various regions of Italy to their riverfront restaurant kitchen. Dishes are re-crafted to reflect the products of New England's farms and waters cooked in blazing hot ovens and on grills over hardwood charcoal fires.” (read more)
