Month: March 2016

This Week in Pizza — March 2

  Being successful and making great food doesn’t necessarily make your shop newsworthy. Most reporters look for a human-interest angle—a heartwarming or inspiring story about a person who has overcome adversity. Maybe that person is you or your pizza maker or a waiter. Maybe it’s an employee with special needs or a cancer survivor starting […]

Promotional tactics that increase sales

You can increase your sales by focusing on the “four walls” of your business according to Tom Feltenstein, Founder and Chairman of the West Palm Beach, Florida-based Neighborhood Marketing Institute.