It was back in 2003 when PMQ first heard of an up-and-coming pizza chain in New … More
Marketing
Put to the test
A while back, PMQ asked if there were any operators out there who would be willing … More
The moveable feast: buffets
A successful buffet is almost rocket science in that it requires much more thought than simply … More
Columbia: the next pizza frontier
At a recent Washington D.C. hotel restaurant show, I was preparing food and saw many mouths … More
Figaro's Dances to a Different Tune
Figaro's of Salem, Oregon, started with the "take-and-bake" concept some 24 years ago, but Marketing Director … More
Casa Mia: a taste of Brazilian pizza
It is the summer of 2005. The University of Mississippi, where I have been teaching … More
The mother of all pizzas
Naples, Italy, has a craft – a genuine purpose to its name – pizza. Taking one … More
Steps to success
Suggestive selling is a simple and inexpensive marketing technique used at the time of a purchase … More
Tapping into the power of believable marketing
We have become a jaded society when it comes to advertising claims and promises. I once … More
Mr. pizza: the emerging Chinese pizza market
In the past 15 years, pizza has been a very popular western food in China. Today, … More
PMQ's pizzeria internationale
PAUL SCHNEIDER FINELLI PIZZA ELLSWORTH, MAINE Paul came up with several good ideas for serving desserts. … More