Month: December 1997

Topper's Pizza – Marketing Power Players

In 1904 Giuseppi Toppazzini created a bread dough in Italy that he would one day use at his new "Toppazzini Bakery" in Sudbury, Ontario.  Giuseppi had a son Bruce who carried on the baking tradition.  Bruce Toppazzini handed the recipe and bakery to his son Ron.  Ron, with his sons Kelly and Keith Toppazzini used […]

Valentine's Day Tactics

VALENTINE'S DAY KISSES Tom Feltenstin is the President of the neighborhood Marketing Institute in Palm Beach, Florida and author of The Encyclopedia of Promotional Tactics and Underdog Marketing. Tom's Encyclopedia of Promotional Tactics is a collection of marketing ideas that prevent you from ever running out of ideas. You may contact the Institute by calling […]

Menu Power

How do you increase your profits without raising prices or guest counts? No, this isn't the riddle of the month, it's the business of Greg Rapp, a restaurant consultant who specializes in Menu Programs. According to Rapp, the secret to increased profits is on the menu. After getting a degree in Advertising from Washington State […]