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WORLD CLASS IDEAS
AUSTRIA
Thanks to Food
Service Magazine of Frankfort, Germany
Pizza Mann Gets
Marketing Director and Marketing Direction
Pizza Mann with
it's new headquarters on Pizza Mann Street in Traun Austria has
recreated it's marketing look under the leadership of Marketing
Director Manfred Mayer. The successful Kid's club started in 1996
just welcomed it's 10,000th member. 100-200 new members sign up each
week system wide.
And recently Pizza
Mann implemented two innovative promotions that tested some new areas
of potential. The "Kung Fu Biting" campaign and the
"Tex Mex" promotion. After it was all said and done, the
Tex Mex Promo out performed the Kung Fu Biting Promo by about 2- 1.
The Tex Mex Pizza was a natural for the Austrian Market as Austrians
are already used to having corn as a topping. The toppings included
on the Tex Mex are Beans, Corn, Peppers, Green Peppers and Onions. It
is powered with the use of Tabasco sauce to give it it's special
kick. Each customer is given a tiny bottle of Tabasco to add to the
pizza according to their liking.
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