PMQ's Think Tank

The Think Tank :: RE: RFM Marketing

Author: Dewar's Pizza Bakery
Subject: Re: RFM Marketing
Posted: Mon Sep 08, 2008 12:07 pm (GMT -6)
Topic Replies: 3

Not a problem. Yes, I am referring to the marketing concept I linked to in my original post. Thanks.
_________________
Charles

New to Pizza?
See Encyclopizza
and PMQ FAQ

The Think Tank :: RE: RFM Marketing

Author: Rockstar pizza
Subject: Re: RFM Marketing
Posted: Mon Sep 08, 2008 11:56 am (GMT -6)
Topic Replies: 3

sorry thought you meant rfg marketing
http://www.rfgmarketing.com/content/index.php?option=com_content&task=view&id=5&Itemid=9

The Think Tank :: ?_Giannini:

Author: mlbaram
Subject: ?_Giannini:
Posted: Mon Sep 08, 2008 11:50 am (GMT -6)
Topic Replies: 0

Hi,

I have a pizzeria in Parsippany, NJ. After I saw your profile, I thought it was best to ask someone in my area who may know more about customers and trends in this area.

I need to pick up my daytime business/corporate deliveries and pickups. I'm surrounded by many corporate centers and I'm only seeing a tiny percentage of customers. There's alot of competition around and I know this is a tough economic time. I recently tried some fax marketing with a company in Miami called: "Prime Time Media" with disastrous results. I spent around $500 with pathetic returns.

What are my options for increasing my corporate/office deliveries? Do you know of any proven fax or e-mail marketing services? Should I try something something else?

Thanks,
Michael

The Think Tank :: RE: RFM Marketing

Author: Rockstar pizza
Subject: Re: RFM Marketing
Posted: Mon Sep 08, 2008 11:38 am (GMT -6)
Topic Replies: 3

I have been using rfg marketing for about 5 years, I can tell you that it absolutely pays for itself. I truely have my ahnds full and it is one thing that doesnt take any maintanence on my part at all. PLUS in 8 months we have had 295 on line orders....they do everything!!! set up your on line ordering call and get permission on the faxes...AND email blast as well.
YOU have got to love these guys.
ask for andy

The Think Tank :: Gift cards, loyalty card and fundraisier cards, keytags

Author: keytaggirl
Subject: Gift cards, loyalty card and fundraisier cards, keytags
Posted: Mon Sep 08, 2008 10:09 am (GMT -6)
Topic Replies: 0

Hi I wanted to see if any one would be interested in getting plastic cards for a really great price. I want to add orders together this week to get you the lower price. This can be any kind of plastic card, gift cards, loyalty, hotel, and even fundraisier cards. If you are interested, we can do your artwork for free. I will put this order in friday the
12th so let me know my then. Here are the specs of the cards and keytags.

Custom Printed CR-80 (regular CC size) Custom Keytag 2 x 1"
30 mil PVC, heat laminated 4/1 color process
4/1 color process 30 mil teslin
barcoded or mag striped with human readable #'s. barcoded

1000 .28 each 1000 .22 each
3000 .25 each 2500 .17 each
5000 .22 each 5000 .15 each
10,000 .13 each

We will open bill you net 30 days.
If you would like to participate, please email me at jennie@gorillagiftcards.com or call 877-289-7357

Thank you for taking the time to check out my prices.
keytaggirl
_________________
www.gorillagiftcards.com, For all your keytags, fundraiser cards, magnets and more.
The best product at the best price, we quarentee it! If we can't beat a price we will meet it with free freight! 877-289-7357

The Think Tank :: RE: postcard mailing

Author: keytaggirl
Subject: Re: postcard mailing
Posted: Mon Sep 08, 2008 9:19 am (GMT -6)
Topic Replies: 2

Hi I can help you out with post card mailers, how many were you looking for? I would love to send you samples and quote you on them.
Keytaggirl
_________________
www.gorillagiftcards.com, For all your keytags, fundraiser cards, magnets and more.
The best product at the best price, we quarentee it! If we can't beat a price we will meet it with free freight! 877-289-7357

The Think Tank :: Marsal deck ovens

Author: Pizza Tony
Subject: Marsal deck ovens
Posted: Mon Sep 08, 2008 9:13 am (GMT -6)
Topic Replies: 0

I would like to know if the Marsal deck ovens would work good for a Chicago style cracker crust. I saw them in Vegas and was pretty impressed. The cooking times seemed great I would like to hear from some actual Marsal users. I need to replace 4 Blodgett 1000 deck ovens that are very tired (35-40-years old).

Thanks in advance,
_________________
Pizza Tony
Chicago

"Your business should serve your life and not your life serve your business"

The Think Tank :: RE: How do you know if you have what it takes?

Author: creampuff
Subject: Re: How do you know if you have what it takes?
Posted: Mon Sep 08, 2008 9:06 am (GMT -6)
Topic Replies: 7

wa dave wrote:

When the hours you work exceed the dollars you make.....
when you are constantly fighting your centre management over trash disposal, your share of marketing exposure and just getting a fair go....
When you go for a family function but have to leave after a couple of hours to open the shop leaving everyone there drinking and eating and generally having a great time....
when staff call in 1/2 hour before their start time and say they won't be in.....
when drivers stuff up a delivery and you have to placate the customer and then re-make the order....
when the cleaners don't turn off the fire hose (that they use to wash down the walkway outside your shop) which is located in the cabinet butting your shop and water seeps in flooding the shop and knocking out your power....... and happening 3 times in less than a year ......
when your staff make more money a week than you do....
and to top it off ................ when your wife takes off in less than 2 weeks time for a 5 week trip around the USA and Canada with your daughter when you are stuck back in Australia tied to the shop.

Boy do you need passion to cope with this

And I wouldn't swap it foer anything ...

OH YEAH !!!!!!!!!!!!!!!!!!!

Dave

Can I add a few?
When you are the only one that knows how you want your restrooms, ktchen, dishes kept spotless, etc. and are prepared to do them everyday!
You know & understand your goals, the unknown, the risks, trials & tribulations, the obsession that comes with the passion...and DON'T give up!

EVERYDAY BRINGS SOMETHING NEW...It's all how you handle it! I too, would not trade this for anything in the world!
_________________
Dine-O-Mite Pizza & Eatery...EXPLODES with Flavor!!!

The Think Tank :: RE: How do you know if you have what it takes?

Author: wa dave
Subject: Re: How do you know if you have what it takes?
Posted: Mon Sep 08, 2008 8:23 am (GMT -6)
Topic Replies: 7

When the hours you work exceed the dollars you make.....
when you are constantly fighting your centre management over trash disposal, your share of marketing exposure and just getting a fair go....
When you go for a family function but have to leave after a couple of hours to open the shop leaving everyone there drinking and eating and generally having a great time....
when staff call in 1/2 hour before their start time and say they won't be in.....
when drivers stuff up a delivery and you have to placate the customer and then re-make the order....
when the cleaners don't turn off the fire hose (that they use to wash down the walkway outside your shop) which is located in the cabinet butting your shop and water seeps in flooding the shop and knocking out your power....... and happening 3 times in less than a year ......
when your staff make more money a week than you do....
and to top it off ................ when your wife takes off in less than 2 weeks time for a 5 week trip around the USA and Canada with your daughter when you are stuck back in Australia tied to the shop.

Boy do you need passion to cope with this

And I wouldn't swap it foer anything ...

OH YEAH !!!!!!!!!!!!!!!!!!!

Dave
_________________
Pizza Pizzazz - Real Pizzas, Unreal Taste

The Think Tank :: RE: Employee question....

Author: NicksPizza
Subject: Re: Employee question....
Posted: Mon Sep 08, 2008 7:47 am (GMT -6)
Topic Replies: 8

It is often hard to svck up the pain and just let the employees go. I have a longish quick story to let you know it will work out . . .

We had a very young dining room server working for us who weekly complained that she might quit and apply for another job. She was generally grumpy, took directions without too much whining, and whined when hours were slow. She took home an average of about $9/hour after tips and taxes. Take home, mind you. Customers gave her high school graduation gifts of like $100 and $25 last summer. The relationship was deteriorating, but we didn't see the big picture well enough to intervene or dismiss her . . . until one of our drivers resigned 2 hours before a shift. Our server complained all shift about having to do more opening, cleaning and closing work on the checklists . . . and kept asking why she had to do it all (nothing new, just more intense complaint). We believe she had the mindset that she was more indispensable now.

Wife decided to have a serious supervisory conference one shift, complete with written expectations and demand for immediate improvement. Well, it was a really tense start of the Saturday night shift for some reason, and when wife called server aside to confront and start the conference, the server unhinged, said she was leaving, and wouldn't be back until Tuesday (next shift). Kim told her that would not be necessary, that she was terminated and would receive her check in the mail. Further unpleasantness about wanting to know why this had to be done now and couldn't wait until later, yadda yadda.

We have been a little at loose ends trying to get a decent replacement server candidate (have had some great volunteer fill-ins) and driver. That server who would complain constantly about not having money has since applied at a chain sandwich shop. I got the referral call by accident since she used our shop number (we aren't normally there during the day). I said we would not rehire her, but would recommend they give her a job if it were structured and directly supervised.

Kris, you and I both will hate it for a while, then find a way past it. Hopefully sooner than later
_________________
Nick Sasso
Nick's Pizzeria, Grantville, GA

"Pizza is Life"

The Think Tank :: RE: How do you know if you have what it takes?

Author: creampuff
Subject: Re: How do you know if you have what it takes?
Posted: Mon Sep 08, 2008 6:54 am (GMT -6)
Topic Replies: 7

	picaso p wrote:
	awwwsome advice people,the passion has to be there,,or its no where

DITTO!!!
_________________
Dine-O-Mite Pizza & Eatery...EXPLODES with Flavor!!!

The Think Tank :: RFM Marketing

Author: Dewar's Pizza Bakery
Subject: RFM Marketing
Posted: Mon Sep 08, 2008 6:31 am (GMT -6)
Topic Replies: 3

Anyone doing RFM marketing? Better yet, anyone automated the coding of customers?
_________________
Charles

New to Pizza?
See Encyclopizza
and PMQ FAQ

The Think Tank :: RE: Employee question....

Author: Dewar's Pizza Bakery
Subject: Re: Employee question....
Posted: Mon Sep 08, 2008 6:23 am (GMT -6)
Topic Replies: 8

"Employees are replaceable" kinda scrapes on me. They are replaceable like customers are replaceable, like locations are replaceable, like spouses are replaceable. Technically correct, but good ones are worth doing everything possible to keep.

(But I do agree with everyone that this employee sounds like a simpleton and and should wished well on her way.)
_________________
Charles

New to Pizza?
See Encyclopizza
and PMQ FAQ

The Think Tank :: RE: Equipment Appraisals

Author: Kris
Subject: Re: Equipment Appraisals
Posted: Mon Sep 08, 2008 6:03 am (GMT -6)
Topic Replies: 28

Quote:

Clearly the guy doesn't know how to manage the operations and it makes you wonder how many customers he has lost over the years. It is so much harder to win people BACK rather than bring new customers in. Why not just open you own "new" place which gives you the opportunity to bring NEW people in. I think of restaurants I see that say under new ownership, if I have had a bad experience there I am less likely to try it....compared to a new place I am curious about.

I agree you will probably want to change the name, for the reasons mentioned above.

I think it is a great idea to ask people in town what they think of ....

Just go into local gas sations or grocery store and ask if they know of a good pizza place and or have they ever been to ....

The Think Tank :: RE: Equipment Appraisals

Author: Wizzle Wassell
Subject: Re: Equipment Appraisals
Posted: Mon Sep 08, 2008 5:56 am (GMT -6)
Topic Replies: 28

	pizzaviking wrote:
	How many dissatisfied customers could he have made in under 2 years? Do think a change in name may cause the current customers to look elsewhere?.

Bearing in mind you have identified the business is making a loss (since being a Domino's) then people have either tried and don't like or don't simply know it there.

If you keep the name - make sure you clearly advertise 'Under new management'.
If you change name you don't need to do this.

Think to yourself what the +'s and -'s are of keeping the name and I'm sure you'll find there is a strong argument for dropping the name of a poor business.

If your still unsure go ask local people what they think about the shop and you'll get an opinion base it on that.