|
AUGUST 29,30,31 1999
|
Call 800-508-1360
To Register Now
Out-market, Out-manage,
Out-SELL
your Competition in 2000 and Beyond. If
you're a pizza industry marketer, entrepreneur, manager, or executive,
this fast-moving 2-1/2 day seminar is a must-attend event. It's a first-ever...
totally unique... and PIZZA-BUSINESS-SPECIFIC If
you miss this,
you'd better hope your competition does, too! |
|
John Correll
Internationally
recognized pizza
consultant will
share his vision of
marketing oppor-
tunities. |
Big Dave Ostrander
Pizza guerilla
marketing expert
will share his
proven out-of-
the-box tactics.
. |
Steve Green
Pizza's database
marketing pioneer
will share his
unique insight for
turning database
profit.
|
|
The pizza
industry's leading sales-building experts, each with extensive hands-on pizza business experience, have
put their heads together.
The
result: The most stimulating, enlightening, and useful
sales-building seminar ever given in the pizza industry!
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|
HOLIDAY INN FAIRLANE
CONFERENCE CENTER - DETROIT, MICHIGAN - AUGUST 29,30,31 1999 |
| 12:00 noon |
Registration and Course Outline |
|
| 1:00 p.m. |
Pizza Wars Perspective;
The Sales-Building Matix |
Correll |
| 1:50 p.m. |
Break |
|
| 2:00 p.m. |
Turning Your Crew Into a Marketing
Machine |
Ostrander |
| 2:50 p.m. |
Break |
|
| 3:00 p.m. |
What's a Customer Worth? |
Ostrander |
| 3:50 p.m. |
Break |
|
| 4:00 p.m. |
My Ten Favorite Marketing Ideas |
Green |
| 4:50 p.m. |
Break |
|
| 5:00 p.m. |
Not Just Coupons. The Eight
Marketing Magnets That Draw Customers |
Green |
| 6:00 p.m. |
Reception and Social Time |
|
| 7:30 p.m. |
Adjourn |
|
| 8:00 a.m. |
Continental Breakfast |
|
| 9:00 a.m. |
What They Didn't Teach You
In Marketing 101 |
Ostrander |
| 9:50 a.m. |
Break |
|
| 10:00 a.m. |
Taking Your Pizza Opportunity Inventory |
Green |
| 10:50 a.m. |
Break |
|
| 11:00 a.m. |
Out-satisfying, Out-delivering,
Out-packaging your competition |
Correll |
| 11:50 a.m. |
Break |
|
| 12:00 noon |
Catered Lunch |
|
| 1:00 p.m. |
Out-branding, Out-advertising,
Out-promoting your competition |
Correll |
| 1:50 p.m. |
Break |
|
| 2:00 p.m. |
Out-maneuvering Out-penetrating,
Out-innovating your competition |
Correll |
| 2:50 p.m. |
Break |
|
| 3:00 p.m. |
Harnessing The Power Of Your
Customer Database |
Green |
| 3:50 p.m. |
Break |
|
| 4:00 p.m. |
There Are No Silver Bullets |
Ostrander |
| 4:50 p.m. |
Break |
|
| 5:00 p.m. |
Roundtable Discussion |
|
| 6:00 p.m. |
Dinner on your own |
|
| 7:30-9:00 |
John, Big Dave and Steve will be available for
small group discussions. |
|
| 8:00 a.m. |
Continental Breakfast |
|
| 9:00 a.m. |
Marketing Plans Can Be Fun |
Green |
| 9:50 a.m. |
Break |
|
| 10:00 a.m. |
Cross Promotions Simplified |
Ostrander |
| 10:50 a.m. |
Break |
|
| 11:00 a.m. |
Developing The Successful
Marketing Attitude |
Green |
| 11:50 a.m. |
Break |
|
| 12:00 noon |
Catered Lunch |
|
| 1:00 p.m. |
IYADWYADYAGWYAG |
Ostrander |
| 1:50 p.m. |
Break |
|
| 2:00 p.m. |
No-Bullshit Management, part 1:
Getting Team Members to do the
job the way you want it done |
Correll |
| 2:50 p.m. |
Break |
|
| 3:00 p.m. |
No-Bullshit Management, part 2:
Installing a competition-beating store
management program |
Correll |
| 3:50 p.m. |
Break |
|
| 4:00 p.m. |
Conclusion, Farewell & Certificates |
|
| 4:30 p.m. |
Adjourn |
|
HOLIDAY INN
Fairlane Conference Center
5801 Southfield Service Drive
Detroit, Michigan 48228
Room Reservations (313) 336-3340
Ask for Sales Building 2000 discount
rate of $89 per night |
| |
