On June 10th, the PMQ Roadshow officially hit the road on their first official show of the year.  We congratulate Adam Greenburg of Potomac Pizza on a huge success in Rockville, Maryland where the response to the show was outstanding. 

 

Arriving in DC Suburb on June 12th, the team managed equipment and labor marketing for the Thursday thru Saturday event. The PMQ Roadshow team rolled out their equipment, the Twenty-five foot tall World’s Largest Pizza, the Pizza Chief Walk-about, and the Talking Cowboy greeting customers as they entered the store. 

 

Everyone at Potomac Pizza was involved, giving out Beach Balls to the kids, serving tons of pizza in the Washington, DC area and making sure every customer was happy.

 

The big event occurred between Thursday, June 12th and Saturday, June 14th 2003.  On Saturday, a chance to win a Hummer!  At about 1:00 pm, approximately 200 customers along with the staff of Big 100 WBIG FM awaited the calling of the 20 finalists.

 

At 2:00 pm, Adam Greenburg, the Senior Executive for Potomac Pizza announced each contestant.  When twenty names were drawn, each contestant’s prediction for the order of the seven toppings was announced. 

 

Unfortunately, a winner was not announced as none of the contestants guessed the exact order of toppings but the excitement of the event was incredible.  The promotion insured by a insurance company so that the Hummer promotion expense was $1400, far less than the cost of a Hummer.  Not only were sales were increased by nearly 50% the day of the event but also the event spurred on greater community awareness of the presence of Potomac Pizza as the source for the best service and pizza products in Rockville, MD.