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Publisher’s Letter
By Steve Green • Publisher, Founder
The flour flap: When will the dust settle?
The question on every operator’s mind lately has been, “What’s the deal with the price
of flour?” Well, who better to ask than Tom “The Dough Doctor” Lehmann? He answers
the biggest question of 2008 and gives insights into what you can do about it on page 22.
WARNING…WARNING…WARNING
Excuse my preaching, but it’s time again for another online ordering alert. Papa
John’s announced on CNBC last month that for the fi rst time, 20% of its pizza sales
came from online ordering. No wonder Pizza Hut, Domino’s and other pizza chains are
spending millions of dollars training your customers to order pizza through the Internet.
It’s offi cially offi cial: Online ordering must be working! How many pizzas did you
sell online last month? If your customers were buying pizzas online from the other guys,
would you know it?
Online ordering is no longer the best new way to increase sales and ticket averages for
your pizzeria…that was six months ago. The new reality is that today’s pizzeria operators
need online ordering as much as our grandfathers needed the telephone. Get hooked up!
To fi nd out more about the many economical online options pizzerias now have, review
the article “Online Riches” in the January/February 2008 issue of PMQ’s Pizza Magazine
or catch our next issue, when we visit with the country’s most knowledgeable online
ordering experts.
PMQ/Bronx Zoo Promotion
The Bronx Zoo and PMQ are encouraging independent pizzerias to participate in an
exciting promotion! The Bronx Zoo will create Madagascar-themed pizza box toppers
featuring unique imagery and wildlife along with a special promotion code that consumers
can use to download discounted tickets from the Bronx Zoo’s website to visit Madagascar!
at the Bronx Zoo.
The promotion is open to the fi rst 100 independent pizzerias with locations in the
tristate area of New York, New Jersey and Connecticut that sign up. There is NO COST
to participate, and each pizzeria will receive 10 FREE tickets to the Bronx Zoo! Please go
to www.pizzamarketing.org if you would like to be one of the 100 offi cial discount ticket
centers for New Yorkers.
Are You Reading This?
If you are, you’re precisely the person PMQ’s Pizza Magazine is looking for! You may
have noticed some changes happening with our magazine over the last few months;
the reason you noticed is because you’re the type of person that reads the magazine
cover to cover.
We want PMQ’s Pizza Magazine to be YOUR magazine, with the content YOU want
and need. So if you’re ready to give us your honest, no-holds-barred feedback on our new
content and design, please follow one of the three paths below to tell us what you think.
Visit reader.pmq.com to take a short survey; email our editors at editor@pmq.com,
or call PMQ’s editor-in-chief, Liz Barrett, at 662-234-5481, ext. 126. We appreciate
your thoughts!