Uniqueness Gets Read!

Everyone loves to reminisce about days gone by. Knowing this, Nostalgic America has created unique marketing pieces printed on 11x17 inch classic parchment paper that connect pizzerias to their clientele in a fun and nostalgic way.

For Pizzerias promoting authentic New York Pizza they’ve created a “NEW YORK” themed page, while family-style restaurants can send out the "AMERICANA" version for the entire family to enjoy. Stories from the past are suddenly returned to front page news alongside customized articles about your pizzeria that can emphasize products, new services, promotions and more. Not only will customers read your marketing message from cover to cover, but they'll also share it with friends and save it to look back on later. Different versions can be printed as frequently as you need and editorial is easily customized and changed out by Nostalgic America's graphics department. Prices range from 7-15 cents each based on quantity and you're guaranteed exclusivity in your area. For more information contact Bruce Berns at 888-212-0207 or bruce@nostalgicamerica.com.

Everyone knows how competitive the pizza business is, so it’s more important than ever for operators to look for any edge they can in the marketplace. Thanks to POS systems, every store can now have a database that tracks their customers’ favorite foods, frequency of visits, and of course, birthdays. Now there is a new marketing program that specializes in targeting birthdays in your trade area—and help you celebrate a fatter bottom line.

Birthday Connections is a direct mail service developed by Moving Targets, a leader in retail-merchant neighborhood marketing, based in Perkasie, PA. The idea behind Birthday Connections is the company helps you deliver, too-good-to-pass-up offers to residents in your service area at birthday time.

“Birthdays are the one time of year when people are expecting good stuff to arrive by mail,” says Jay Siff, the founder of Birthday Connections. “Not only are they excited about receiving good news, but they’re also pre-disposed to respond to celebration opportunities.”

Those celebration opportunities include a personalized birthday greeting and gift certificate with your choice of gift offers via U.S. mail during the month of their special day. You simply tell the company how many greetings you want mailed, who you want to reach (men, women; their age range, distance from your business and income) and what gift offer you want to give (Free Entrée, Appetizer, Buy-1-Get-1-Free, 25% Off Your Next Purchase, etc.). Birthday Connections compiles the mailing list, custom designs the certificate, prints it and mails it. All you do is, when new customers arrive with your gift certificate in hand, you provide excellent service that makes them repeat customers.

The birthday cards and letters are developed and executed by top-notch ad-agency copywriting and design experts with decades of combined experience creating advertising for some of the largest and most successful corporations in the U.S.

Sounds expensive doesn’t it? Well, this is the best part. The cost is $1.73 each for a birthday card and $1.51 each for the birthday letter. The Birthday Connections greetings are fully personalized with your recipient's name, and features the promotional offer of your choice and your business name, logo, address, phone, website and just about anything you want for no extra charge. It also includes an eye-catching mailing envelope personalized with your business name and return address plus your addressee's name, address and postage. Unlike most other companies and forms of advertising, with Birthday Connections you're never required to sign a contract that forces you to participate for a set period of time. You're 100% FREE to participate for as long or short a period as you'd like.

Here’s another plus: Once set up, the system runs completely on auto-pilot. Most operators who employ Birthday Connections send out birthday greetings monthly. Others promote their business only during their slow periods. There is no deposit required if you supply a credit card for the monthly payments. If you’d like the company to invoice you, they ask for an estimated one month deposit. This deposit is refunded when you stop doing business with Birthday Connections, or after you establish a good payment history.

“All a retailer has to do to begin a Birthday Connections program is to give us some basic information,” Jay reiterates. “From there, they sit back and allow the program to work. In the direct mail field, a 2% response is considered good. With Birthday Connections, our clients can expect response rates of 10 to 15%. It’s that effective.”

For more information on Birthday Connections, call 1-800-875-1522 or visit www.birthdayconnections.com.

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