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SEPTEMBER 2007 ISSUE

TABLE OF CONTENTS (Ad Index)

PMQ Cover Story
The Real Deal: Italian Style
Ridgewood, New Jersey-based A Mano has brought the true taste of Italy to the city by importing everything— including its wood-fired ovens—from Italy and offering top-quality handmade menu options.

PMQ Features
Hot and On Time: Pizza Deliverance in the 21st Century
With pizza delivery innovation evolving, it’s important to stay on top of trends. Leading experts weigh in on the future of delivery.
Pizza Boy Steals the Show with his Pizza Dough
Frank Tamasi, at age 10, recently won the county talent show and the hearts of onlookers with his pizza-dough tossing abilities.
Chef Bruno's Recipes
PMQ brings you recipes from Chef Bruno.
A Whole New Web
PMQ gives a run down of the new features and capabilities of our updated online presence.
What is Italian?
PMQ explores Italy in search of the origins of Italian food and pizza.
La Cucina Italiana: The Regional Origins of Italian Cuisine
Each region of Italy has its own culinary specialties. This article seeks to explore the country’s bounty as well as its unique variety of foods.
We All Scream For…Gelato?
You can be with Steve in Bologna,
Italy, as Robert Faccioli describes
the gelato making process and explains
the mission of Carpigiani Gelato
University. Visit www.PizzaTV.
com to see the video!Italy’s favorite cold treat has been an Italian pizzeria staple for years, while American pizzerias seem hesitant to add it to their menus. What’s the scoop?
Italian Flour: Italian Flour and the “00” Enigma
See exclusive 
tours of the Italian 
flour companies 
Caputo and 5 
Stagione at 
www.pizzatv.comConfused by all the flour choices out there? Which one is better? Does the rating system really matter? This article aims to clear up the confusion once and for all.
Italian Olive Oils
Not all olive oils are created equal. Learn the difference, as well as when and how to use and store each.
Italian Vino: Starting Your Own Italian Wine Cellar
Tour an Italian 
vineyard with the 
U.S. Pizza Team at 
www.pizzatv.comEver dreamed of owning a wine cellar? This article breaks down wine varieties and explains how to choose the perfect location and storage system.
Italian Cheese: A Cheese for Every Occasion and Taste
Tour an Italian 
cheese factory 
with the U.S. 
Pizza Team at 
www.pizzatv.comIt’s been said that cheese makes everything better. Salty, neutral or sweet, the most popular varieties are discussed and critiqued here.
Italian Coffee: A Café is Not Just a Dining Place
Serving guests Italian coffee can round out a complete Italian experience. Learn about coffee machines and recipes you can incorporate into your existing menu.
The Pizza Genome Project
You can view 
Steve Green’s tour 
of the University 
of Parma, as well 
as the interviews 
of Professors 
Goffrini and 
Panizza at 
www.pizzatv.comThe Italian versions of Tom Lehmann, two scientists look at the relationship between yeast and inserted bacteria and how it affects pizza dough.
Guinness Pizza Challenge: Could You Make the World’s Longest Pizza?
View video of 
the world-record 
longest pizza at 
www.pizzatv.comSteve Green travels to Italy to see the world’s longest pizza being made. Read how and where the record was set and see if you’ve got what it takes to beat it.
Metal Heads: GI Metal Brings the Noise
You can view 
Steve Green’s visit 
with GI Metal at 
www.pizzatv.comMeet the guys from GI Metal who are producing cuttingedge pizza smallwares and tools for the Italian kitchen.
Pizza All Over the World: PMQ Takes You to the World Pizza Conference
To listen to the 
World Pizza 
Conference in 
its entirety, visit 
pizzaradio.com.This year leading pizza manufacturers and suppliers gathered in Milan, Italy, to discuss ways to shape the image of pizza and pizza suppliers around the globe.
Marvelous Mushrooms
Learn about the different classifications, usage and handling of mushrooms and how adding them to your menu can help sales sprout.
Improving Italian Pizza
PMQ’s Italian Paola Leghetti gives us a glimpse into Italian pizza culture with translated articles from Pizza and Food magazine. BONUS: For those who can read Italian, a full article in Italian is included!

PMQ Departments
Publisher's Letter
Steve Green offers some advice for the pizza industry and also what to expect in this issue of PMQ’s Pizza Magazine.
Letters to the Editor
Read what other operators are writing to PMQ about. If you have a comment, suggestion, complaint, or question, send it to PMQ’s editors.
PMQ’s Idea Forum
More products and ideas, and how they benefit you and help you sell more pizza.

PMQ Columns
In Lehmann’s Terms
View Part 3 of the 
Dough Doctor’s 
how-to dough 
making videos at 
www.pizzatv.comTom “Dough Doctor” Lehmann remembers homecooked Italian meals made by Grandma, and shares her recipe for Tuscan bread.
In The Trenches: Avoiding Confusion with Standard Work Systems
Jim Milliken of Wheat State Pizza discusses the importance of open communication and structure among your staff.
Marketing Magic: Restaurant Floor Plans
Aaron D. Allen of Quantified Marketing Group takes you through the steps of planning out an effective restaurant floor plan.
Ask Joey: Delivery: Not Just Your Old Neighborhood’s Drop-Off
Joey Todaro of La Nova Pizzeria talks about how adding pizza delivery to the brand put his business on the map and now comprises 70% of the business.

Advertising Index (Back to Top)
Click an link below to view a .pdf of the ad as it appears in PMQ's September 2007 Issue
Above All Adverising www.abovealladvertising.com
Accuform Printing & Graphics www.accuform.net
AIB International www.aibonline.org
AM Manufacturing www.ammfg.com
AutoFry www.autofry.net
Baker's Pride www.bakerspride.com
Birthday Connections www.birthdayconnections.com
Cabbie Delivery Systems www.autosox.com
Caputo www.orlandofoods.com
CrossLink Media www.crosslinkmedia.com
Cuppone America www.cupponeamerica.com
Diamond Touch POS www.diamondtouchpos.com
Dole www.dolefoodservice.com
Dough Pro www.doughpro.com
Electro Freeze www.electrofreeze.com
Escalon Premier Brands www.7CuttingEveryDay.com
Fidelity Communications Corporation www.fidelitycom.com
Fontanini Italian Meats & Sausages www.fontanini.com
Fun Express www.funexpress.com
GI Metal www.giemtalusa.com
Golden Cannoli Shells Company www.goldencannoli.com
Grande Cheese www.grandecheese.com
Hot Bag Delivery System www.hotbagdelivery.com
HTH Inc. www.HTHSigns.com
Italian American Connection www.TheItalianAmericanConnection.com
La Nova Wings www.lanova.com
Lillsun Manufacturing Company www.lillsun.com
Lisanti Foods  
Loyal Rewards www.loyalrewards.com
Mad Mike's Mighty Marketing Messages www.messageonholdservice.com
Marsal & Sons, Inc. www.marsalsons.com
Microworks POS Solutions, Inc. www.microworks.com
Middleby Marshall www.middleby-marshall.com
Moving Targets www.movingtargets.co
My Pizza Promo www.mypizzapromo.com
Payment Alliance Int'l Services Group www.pai-asg.com
PDQ Pizzeria System www.PizzeriaPOS.com
Pizza Equipment Supply, Inc. www.pesi.us
PMQ's Pizza Cruise www.pizzacruise.com
Pizzamatic Corp. www.pizzamaticusa.com
Pound (#) Pizza www.poundpizza.net
Q-Matic Technologies www.q-maticovens.com
Revention POS Solutions www.revention.com
Roma www.romafood.com
Saputo Food Service www.saputousafoodservice.com
Skorr Chafers www.skorrproduts.com
Smurfit-Stone www.smurfit.com
Speedline Solutions www.speedlinedemo.com
Stanislaus Tomato Company www.stanislausfoodproducts.com
Street Fighter Boot Camp www.sfmbootcamp.com
Throw Dough www.throwdough.com
Vital Link POS www.vitallinkpos.com
Wood Stone www.woodstone-corp.com

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