PMQ's Pizza Magazine - August 2007 Issue Table of Contents

AUGUST 2007 ISSUE

TABLE OF CONTENTS

PMQ Cover Story

Get on Down the Road
PMQ’s Orlando Pizza Show is fast approaching (Sept. 7-9)! Here’s a quick look at what you can expect to find at the Southeast’s largest pizza show!

PMQ Features

	The Basics of Brand Imaging Jim Milliken, owner of Wheat State Pizza in central Kansas, lays out four of his basic principles for building brand awareness.
	RPM Pizza Races for Domination! With more than 130 Domino’s franchises in operation, RPM Pizza is leading the organizational pack through innovation and perseverance.
	Papa John’s: The Eastern Front Papa John’s came to China four years ago and has been growing ever since. Enter one of its 42 restaurants and you’ll be surprised at how different it is from the U.S.
	Mamma Rosa’s: Keepin’ It In The Family Family-operated Mamma Rosa’s in Salem, Indiana, has been serving its homemade sauces and dough to neighborhood families since 1989. Now, owner Bill Green may be handing over the pizza wheel to his daughter.
	Every Now & Then PMQ catches up with Johnny Huntsman and Johnny’s Pizza House seven years after they first appeared on the cover of PMQ’s Pizza Magazine.
	A Winning Quality: Johnny Provolone’s Overcomes Trouble from the Get-Go Six brothers in Crawfordsville, Indiana, decided that a franchise-deal-gone-bad wasn’t going to stop them from having a successful pizza business. Now with two locations under their belt, they’re branching out into franchising.
	Credit Where It’s Due Credit card processing expert Jeff Mandel touches on the processing discounts you should be receiving and the ways your processor or broker is probably overcharging you.
	The Keepers: Keeping a Bandage on Employee Turnover Employee turnover is a problem everyone faces. Learn new strategies for recruiting and retaining employees.
	Keep Em’ Going: Motivating Your Workforce Toward High Performance Consultant Gregory P. Smith shows how to give workers a sense of pride, accomplishment and purpose through motivation techniques.
	Maintaining Continuity During Peak Business Hours Eric Hahn of RestaurantEdge.com offers tips for keeping a handle on continuity even during your busiest times.
	A Singular Passion Owner Aaron Williams says life wasn’t always Paradise at his Reader, West Virginia, pizzeria, but thanks to the help of friends and family, he’s ready to open a second location.
	The U.S. Pizza Team is Solid Gold! PMQ’s Pizza Magazine wraps up their recent trip to Italy where the team competed (and won) in the sixth annual International Pizza Championship of Naples and toured Rome and Pompeii.
	Tales of the Tailgate Want to get your customers thinking about pizza for their next tailgating party? Take inspiration from these innovative marketing tips and recipes.

PMQ Departments

	Publisher's Letter Steve Green offers some advice for the pizza industry and also what to expect in this issue of PMQ’s Pizza Magazine.
	Letters to the Editor Read what other operators are writing to PMQ about. If you have a comment, suggestion, complaint, or question, send it to PMQ’s editors.
	PMQ’s Idea Forum More products and ideas, and how they benefit you and help you sell more pizza.

PMQ Columns

	In Lehmann’s Terms Tom “Dough Doctor” Lehmann uncovers the truth about hearth-baked crusts, provides a reliable recipe for emergency dough, and explains the variety of reasons for cheeses oiling out.
	Raising Money to Open a Restaurant Aaron D. Allen of Quantified Marketing Group examines the financing alternatives available to those looking to dive into restaurant ownership.
	Reaching for Your Dream Chef Bruno gives us a glimpse of how Giovani’s Pizza launched.
	Total Team Training: Lights. Camera. Action! Training with Role-Play Pam Simos of Five-Star Training discusses how incorporating role-play into your training program can garner real-life results.
	Accounting for Your Money: Income Statements: Your Monthly Report Card Michael J. Rasmussen, CPA of Rassmussen Tax Group helps sort out the confusion of financial statements and gets you on track toward meeting monthly close requirements.