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PMQ’s IDEA # 225 • MY PIZZA PROMO
A great marketing tool used for years by companies/service providers that rely on repeat business has been the imprinted yearly calendar.
Done correctly, meaning if the calendar is a ‘keeper’, there is no better and cost effective way to ensure your name and message is always in front of your customers. Set your pizzeria apart from the rest by getting out of the flyer drawer. When they choose to hang your calendar you are no longer just another advertiser, you are now an invited guest.
The reasons imprinted calendars work are simple:
Seeing your name on a regular basis sends a subjective mes sage. It’s your food they want.
Your message is always handy. When your customer wants to order they know exactly where to find you.
As your customer receives your calendar gift you benefit immediately from increased good will.
Calendars distributed during December and January with pick up and delivery orders are a direct, low-cost method to advertise with results all year long.
Now, there is an even better reason for making an imprinted calendar your pizzerias’ most important marketing tool. My Pizza Promo Inc. has created a stunning wall calendar with a full page for your personalization. Your advertising dollars work hard all year long. Your menu, your specials, your logo and your message in your customers’ face which keeps your restaurant on their mind. The calendar is titled “The Essence of Italy” and reflects the true feel of Italy, seductively suggesting Italian food. Beautiful, romantic and timeless, this calendar is a true ‘keeper’ with high profile marketing that your customers will use repeatedly and love.
On average, it can cost at least six times as much to find a new customer than it costs to influence an existing customer to increase their order frequency. No advertising is cheap if it’s thrown out and no advertising is expensive if it works. Being at your customer’s home and/or office assures that you are always top-of-mind when it’s time to order. Existing customers are your most receptive and valuable asset. Let My Pizza Promo Inc. influence them to remain loyal and order more often.
Call My Pizza Promo Inc. at 1-866-889-8745 or visit their website at www.mypizzapromo.com for more information. Ask also to receive your FREE 2006 Marketing calendar. It’s full of special marketing suggestions and prompts you to plan ahead for all important selling opportunities.
PMQ’s IDEA # 226 • SCORE BIG BUSINESS WITH SKORR CHAFERS
Catering is a tough enough economic challenge. In addition to the necessity of bringing in consistent business, catering itself is a fine balancing act: preparing specialized food for large groups of people, in a clean and hygienic environment, then getting it delivered on time and making sure it’s hot when it arrives, all at a price the customer is willing to pay and at which the caterer can still make a profit.
Pizzerias out there that don’t offer catering are losing a large sector of business, according to president of Skorr Chafers Robert Skvorecz. “They already have the pizzas, the pastas, and sandwiches. A small flier with their pricing on it right on their countertop will bring in extra business from people throwing parties for memorial day, fourth of July, tailgating, etc,” he said.
The caterer doesn’t need to add into the mix chafers which are either so expensive they must make sure they get them back, or so cheaply made they’re at a risk to the caterer and customer alike. The old stainless steel chafers are heavy, costly, and require maintenance such as tightening screws and polishing. Skorr Wire Chafers has created an economical and durable product that will please your customers, and won’t break the bank if they’re not returned. In fact, caterers can make money off the chafers by requiring a small deposit to cover the stands, which usually won’t be returned.
Caterers who have discovered Skorr Chafers say, “These are sturdier, and they’re going to hold up…for the money you’re better off avoiding the narrow stance wire chafer, in the long run, they’re going to cost you… if someone sues you over faulty or cheaply made wire stands.”
Skorr Chafers are tough enough and stable enough with their wide stance that you don’t have to worry about them bending or tipping over. “When we get busy, those racks can be pretty abused, being dropped and thrown around. We’ve never had one come apart or fail,” said long time Skorr customer Maria Arellano of Café Terrana in Garfield, New Jersey.
The Skorr Wire Chafer holds two standard Sterno-type fuel cans, a full size aluminum water pan, two aluminum half size pans or lasanga pans, and keeps your food around 212 degrees Fahrenheit.
Skorr wire chafers are only about $4 apiece or less, and are available through Sam’s Club, Costco, BJ’s Wholesale, Restaurant Depot and Sysco’s nationwide, and many other paper goods/ foodservice distributors.
With an unobstructed fuel placement system, wide stance corner legs, no sway design and durability, attractive look, and easily stackable construction, there’s no reason you won’t score big with your catering when using Skorr Chafers. For more information visit their website at www.skorrproducts.com.
