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Ten years ago there was a legitimate debate whether an online presence was worth having for a pizza store. At some point during this decade the debate quietly ended, yet, many of our readers still have no internet presence or internet pizza ordering capability.
If you’re not getting online orders from your customers right now then your competition is. There are millions of customers who are ordering millions of pizzas right now from someone, regardless of whether you “believe in the internet” or not. If you need any more convincing please read our story on page 72. Then just do it.
PMQ Pizzeria Website Registration Service
PMQ has set up a free online centralized registration point where you can register your store contact and menu information and keep it updated with your own password. This information will be available directly to the consumer and all other legitimate companies who want to list your pizza store, such as Google, Yellowbook, Garmin GPS, Pizza.Net, US Pizza Guide, CampusFood etc. Register your pizza store at www.PizzaMarketing.org or www.PizzaRegistry.com.
Italy Is Still the Mother of our Industry 
I just returned from a three week trip to Italy which covered ten stops from Milan to Naples. You’ll read all about it in our special September issue, which attempts to define the wonderful differences between Italian and American pizza, culture and the ways of selling pizza. You’ll hear from Ph.D’s from the University of Parma who are researching pizza genetics and a scientist who believes that the magic of true Napolitano pizzas is the result of the right kind of rock which surrounds the pizza during it’s proofing stage.
Did I mention that the US Pizza Team was able to defeat the Italians at the 6th annual International Pizza Championship of Naples? Congratulations to our dedicated team and thanks again to our sponsors.
