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TABLE OF CONTENTS
PMQ Features
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Employee Theft: The Enemy Within
Operators often hate to think of it, but it happens—and U.S. Chamber of Commerce says it's a $30 billion problem. People within your business could be stealing from you as you read this. This article offers advice on how to tell if it's happening, and what to do if the problem arises. |
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PMQ's 2007 New York Pizza Show
March 4-6, 2007, marks the date for PMQ's Third Annual New York Pizza Show. Find worlds of information on all pizza-related products, services, and experts that will be in town for the big event. |
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The Wise Guys Lend Their Support to the Pizza Industry
You will get a chance to meet and talk with the Wise Guy gang at PMQ's New York Pizza Show. |
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San Diego Revisited: The Domino Effect
This article revisits one of the top Domino's franchises in the Domino's system with owner Steve Leonard, who first appeared on PMQ's cover in Fall 2001. Steve explains his key factors to success and how his group has set standards for the nation. |
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Rocco's Italia: Offering Gluten-Free Rocks Sales
Learn how offering gluten-free options such as pizza, pasta, and pizza bases has
hoisted this Australian pizzeria into a different category—one that sees about 94,000 potential customers in Australia and over a million in the United States—Celiac Disease sufferers.
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Happy Joe's Pizza and Ice Cream: Good Times to be Together
A glance into the life of an Iowan pizza family. Joe Whitty, inventor of the taco pizza, started a small pizza restaurant in 1972 and has since developed the concept into a more than 60-unit chain. |
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Tossin' Awesome at the Pizza Factory: Marketing to Kids isn't Child's Play
The Pizza Factory, a 135-unit, California-based chain, has found their niche in
marketing to children. The pizzeria offers state-of-the-art video games, special kids meals, and all kinds of goodies for the kids to take home.
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PMQ's Pizza Magazine Invades China
PMQ attended the FHC China 2006 Food Show and what an awakening it was for
both the Chinese and us Americans. This look back from PMQ Australia Publisher, Stephen Millar, offers some warming stories about the show and the possibilities available in China.
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Europaer, The Distance from China to Europe
Europaer is a European-style, casual dining restaurant most famous for its tradional Italian style pizzas, coffee and ice cream. The restaurant has risen to success in Liaoning, China, as well as other areas, with 20 units under its belt so far.
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Getting Ripped Off and How to Prevent Theft
With the average revenue per pizza restaurant estimated to be $448,000 per year,
there is an irresistible temptation for some employees to skim a little off the top. This
article offers tips on preventing employee theft.
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Targeting New Movers in Your Community
New movers and people moving from your community can make or break your business. Many operators admit that new movers often become some of the most loyal customers, and not targeting them regularly can lead to a drastic decrease in business. Learn how to properly implement marketing aimed towards this niche.
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Free to Eat Pizza – Gluten-Free Liberates Celiacs
The National Institute of Health estimates that Celiac Disease affects as many as three million Americans who therefore require their pizza to be gluten-free. Learn about the rising trend and how you can implement these standards in your restaurant.
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Mystery Shoppers
Satisfaction Services is a Fort Lauderdale-based service evaluator. We'll show you how they measure your operation's cleanliness, service, and food quality.
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Size Matters at Roma's Pizza
See how one Georgia based operator encouraged his town to think BIG. He offers a 28-inch cheese only pizza and will pay $200 to any person who can eat the pizza in 90 minutes or less.
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Pizza Cruise Blows Attendees out of the Water
PMQ's first annual pizza cruise was a smashing success journey through the sun-
drenched Caribbean!
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PMQ Departments
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From the Publisher
Steve Green offers some advice for the pizza industry and also what to expect in this issue of PMQ Pizza Magazine, as well as a heads up for the New York Pizza Show.
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The Pizza Press
A roundup of interesting, useful and sometimes quirky pizza news spanning the globe and the world of pizza.
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Letters to the Editor
Read what other operators are writing about to PMQ. If you have a comment, suggestion, complaint, or question, send it to PMQ's editors.
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In Lehmann's Terms
Tom Lehmann, our resident dough doctor, tells you about whole-wheat flour, healthy cheese products, and tips on offering gluten-free pizza to your customers.
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Would Someone Really Steal from Me?
Michael Rassmussen, CPA, explains how to deal with theft—one of the primary reasons new restaurants close their doors within the first two years of business. |
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Spring Cleaning Can Start With Insurance
P.J. Giannini is an insurance consultant and licensed agent for Pizzasure. In this article, he examines some of the musts in insurance policies if you own a pizzeria.
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PMQ's Idea Forums
More products and ideas and how they can benefit you and help you sell more pizza.
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The American Dream
Chef Santo Bruno introduces us to an up-and-coming "American Dream" pizza chain on the rise in the New York area called Abitino's.
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