It’s been 10 years since PMQ was launched. When we sat down to look at what we wanted to do to kick off our yearlong anniversary celebration we talked about why the magazine was started, where have been and where we are going. We talked about what we have accomplished in the past few years and what new things we want to do for 2007 and beyond. In that meeting, I pulled out our first issue thinking it would be good to revisit and discuss Steve’s original vision was with the premiere issue and to see if we had kept the course and accomplished his initial goals. As I read his very first letter from the publisher, it grew chill bumps on my arm reading his thoughts from 10 years ago…and you know what? I think we have not only kept the course, but our goals for the future stick to Steve’s original goals. When we started, we produced only four issues a year and focused mainly on marketing. Our primary focus is still marketing, but now with additional issues published we have added operations, recipes and many other topics that are important too. During the next year you will see PMQ’s Pizza Magazine revisit many of the cover stories from the past 10 years along with new articles and departments, but first I would like you to take this opportunity to reread that original publisher’s letter. I hope the pizza industry agrees that Steve’s original ideas and thoughts still have meaning and focus for what we can do.

Why I started PMQ Magazine
You are in charge of marketing! You’re not out of marketing ideas; you have enough ideas to launch three or four pizza chains. However, what you could use are more of those good ideas that are practical, executable and meet your budget and time constraints.

Marketing a pizza business in today’s competitive environment is tough...very tough. That’s because a great deal of success in this business requires a mastery of local store marketing. And that means being able to develop, execute and evaluate eight to ten separate sales building programs simultaneously. With that much detail to manage, developing a support team of competent marketing service providers is an indispensable asset, especially if those providers can offer low-cost pre-tested turnkey marketing programs.

That’s why I started this magazine; to create a marketing marketplace within the pizza industry—a place where you can find the services you need and a place where the service providers can find you. The more pizza marketing ideas, sources, and choices we have, the more pizza we’re going to sell.

I hope you will use PMQ as an idea and promotion-shopping catalog to help develop the exact marketing services that we need to sell more pizza.

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