Announcing PMQ’s Orlando Pizza Show - September 8-10, 2006
It’s official! Orlando, Florida, will be the site of PMQ’s newest Pizza Show on September 8-10, 2006. PMQ has joined forces with the world’s largest exhibition company (Reed Exhibitions) and the Southeast’s largest restaurant show (Florida Restaurant Show) to bring 15,000 restaurant attendees plus an estimated 2,000 pizza operators to an area that hasn’t had a pizza show in over 12 years. This is going to be an exciting new kind of event, one with both size and focus. See page 98.
PMQ’s New York Pizza Show March 4-6, 2007
More good news! PMQ’s New York Pizza Show will move from November 2006 to March of 2007 so it can be part of the Northeast’s largest restaurant event. This international restaurant show is managed by Reed Exhibitions and annually draws 20,000 attendees and is the official New York Restaurant Association event of the year. See page 98.
Top 23 Marketing Ideas Over the last nine years we’ve seen many great marketing strategies and products in PMQ’s Idea Forums that have been proven to help pizza operators sell more pizza. This issue takes a look back and celebrates anew these greatest of all marketing ideas. We’ll reintroduce you to the sponsors of these ideas who can assist you in turning any of these ideas into an executable plan. See page 38..
The 2006 Pizza Industry CensusPMQ is conducting the 3rd annual pizza industry census. The purpose of this survey is to determine trends and opportunities, which might not be apparent to an individual operator, but could be visible when opinions and practices are aggregated. Only those who take the survey will be allowed to view the results. Please take a few short minutes, share your thoughts and compare your own practices and opinions with the industry at large. Everyone wins. See page 80, or take the survey online at www.pmq.com/census.
U.S. Pizza Team and Fans Prepare for ItalyThe U.S. Pizza Team, spouses and fans are preparing for the seventh year of competition at this years World Pizza Championships held in the food country of Northern Italy. Join another inspirational Italian tour as we adopt the Italian spirit of living during the week we will be in Italy. If you’d like to be included in the official Perillo Pizza Tour, contact caroline@pmq.com. There are still a few seats on the bus. See page 91.
U.S. Pizza Team Sponsors Deserve ThanksThe U.S. Pizza Team garnered so much positive publicity for the pizza industry during 2005 it has become a case study for Public Relations Professionals in their current national trade magazine, PR Weekly. Jeff Blumenfeld of Blumenfeld & Associates (Darien, CT) managed the publicity for PMQ. This years was the best so far with mentions on National Public Radio, WCBS Radio (New York), The Tonight Show, Univision, CNN Headline News (at least 7 times), ESPN Cold Pizza, ESPN and Martha Stewart. “Getting pizza noticed in over 208 of the top media markets provided an unthinkable leverage on the cost of operating the U.S. Pizza Team,” said Blumenfeld. Nonetheless, the cost of operating the U.S. Pizza Team is still a significant outlay and we can’t thank our sponsors enough. We hope you will thank them too by visiting their web sites.
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