1) In general, do you see your volumes increasing, decreasing or about the same compared to last year?
- Increasing
- Same
- Decreasing
2) Approximately what are your sales percentage breakdowns?
- Dine In ____%
- Take Out ____%
- Take & Bake ____%
- Delivery ____%
- Catering ____%
3) Which segment of your sales, as reported above, have seen the most growth during the last year?
- Dine In
- Take Out
- Take & Bake
- Delivery
- Catering
4) Do you have a POS System?
- Yes
- Planning on getting one.
- No
5) Do you accept checks?
6) Do you accept credit cards?
7) Do you accept debit cards?
8) What is your best-selling pizza?
9) What is your best selling non-pizza menu item?
10) What current trend do you feel will have the most impact on your business in the next 2-3 years?
11) Which of the following types of pizzas would you be interested in serving in the future if you had a great recipe? (You can pick more than one).
- Religious-Friendly Specialty Pizza
- Low-Carb Pizza
- Non-Gluten Pizza
- Organic Certified Pizza
- Soy-Based Pizza
12) About your dough:
- We make our own dough.
- We use preformed crusts
- We buy frozen dough
- Fresh dough balls are
- delivered to our store
- Other
13) Which method do you use to form dough in your store(s)?
- Formed by hand
- Sheeter
- Dough Press
- Other
- Not Applicable
14) What is your philosophy regarding the use of coupons?
- Never use them
- Use them once in a while
- Use them moderately
- My store(s) is(are) hooked on using coupons
- Other, specify:
15) Do you use door-hangers?
- Never
- Occasionally
- Frequently
16) Do you use box-toppers?
- Never
- Occasionally
- Frequently
17) Are you using e-mail marketing with your customers?
- Yes
- No
- Not now but will in next 6-12 months
18) Other than word of mouth, what is your most effective form of advertising?
19) Do you use the internet?
- Never Use it
- Seldom use it
- Use it frequently
20) Have you visited PMQ.com?
- No
- Hardly Ever
- Frequently
21) With regard to Pizza Marketing Quarterly, do you:
- Read it cover to cover
- Read most of it
- Skim it
- Don’t read it
22) With regard to Pizza Today, do you:
- Read it cover to cover
- Read most of it
- Skim it
- Receive it but don’t read it
- Don’t receive it
23) Which topics would you like to see more coverage of in PMQ?
- Food
- Marketing
- Operations
- Management
- Other, specify:
24) Which pizza industry trade shows do you plan on attending in 2006?
- PMQ’s New York Pizza Show
- NAPICS
- Pizza Expo-Las Vegas
- Pizza Expo-Atlantic City
26) Which of the following best describes your operation?
- Independent Operator
- Franchise Operator
- Manufacturer
- Distributor
- Consultant
- Association
- Other, specify:
27) What is your current position?
- Owner
- Store Manager
- Store Marketing Manager
- Industry Vendor/other
- Other, specify:
28) How many units do you have?
- One Unit
- Two –Three Units
- Four-Ten Units
- Over 10 Units
29) Do you receive pizza orders through the Internet?
30) If you have any questions you’d like to suggest for our next survey project please submit here:
31) In what area did you see the highest increase in sales?
- Chicken
- Appetizers
- Salads
- Gourmet Toppings
- Other, specify:
All members of the pizza industry are encouraged to complete this census, but please correctly identify yourself, as in Question 26. Please include your email address below in order to receive your copy of the census results. Thank you!
USER EMAIL ADDRESS
– PMQ –
|
