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Letters to the Editor
Dear PMQ,
I am a customer of Super Fast Pizza in Fond du Lac, WI (PMQ July/Aug. 2005 article “Hot Pizza Delivered in 15 minutes?!” at www.pmq.com/mag/2005july-august/superfast.php). I have had many pies from them and like the Internet ordering. I have told Scott he is not the first in Wisconsin to do this. In the late 60’s Red Lantern Pizza in Oshkosh had a truck with gas ovens working the University of Wisconsin, Oshkosh campus equipped with a CB radio. Scott asked me what happened to that guy. The driver didn’t turn the gas off all the way and the truck blew up. The guy that ran the truck was finishing school and never got a new truck. For about five years people would say, “I miss that pizza dude in the truck.” By the way, in the late 60’s, I ate about 300 pizzas a year. Now older, and following the advice of my doctor, I am down to about 150-175 a year.
Steve
Yeah, that was in interesting article. Too bad about the Red Lantern guy. Also, you can get your pizza consumption back up without the risk…read the Healthy Pizza article in this issue.
Dear PMQ,
It was a pleasure meeting you at the NAPICS. As I mentioned, the popularity of several Happy Joe’s pizzas created a demand for our products from Midwesterners no longer living in our six-state Midwest market. Many of our guests pay $100 to have a minimum of three pizzas, frozen and packed in dry ice, shipped to them via FedEx, so they can re-live the memories of Happy Joe’s experiences from their youth. That’s brand loyalty that is off the spectrum in today’s world. If you are interested in learning more, let me know.
Bob • Ex. Dir. Franchise Development
It was a pleasure meeting you as well. Don’t forget about PMQ’s Orlando Pizza Show (Sept. 8-6, 2006) and PMQ’s New York Pizza Show (March 4-6, 2007) in NYC. We have seen many questions about shipping pizza overnight posted to the PMQ Think Tank. Looks like it is a good topic to cover…be expecting a call from one of our writers.
Dear PMQ,
Why are more and more national food chains sending coupons to consumers while they are at work? Consider these factors:
• Americans spend more than 60 percent of their waking hours at work.
• The majority of food purchases are made on the way to, from or at the office
• At-work consumers have stronger buying power than the average consumer-- they are employed -- and do the majority of their purchasing on their way to and from or at the office
Over the past year, over 100 national brands including McDonald’s, Blimpie, Subway, Dairy Queen and Applebee’s have started using companies that drives sales by delivering buying incentives to over 64 million Americans in their workplace to execute advertising campaigns. And they all have reported redemption rates that are 5 to 10 times the redemption rate of coupons in newspapers, direct mail or FSIs. I thought you might be interested in doing a piece on workplace marketing and the value of the at-work consumer.
Arlyn
Very interesting. I will pass along this info to our readers. You are right, many decisions about dinner are made before people leave the workplace. Incentives delivered to potential customers before they start the drive home can provide very good response rates. In a related article, check out the article on Payroll Marketing from the Sept/Oct issue of PMQ at the following web address:
www.pmq.com/mag/2005september-october/payroll-marketing.php