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Idea Forum #197
Poker Night is Pizza Night
A proven way to earn 10 Percent Return on Investment.
What used to be a weekly “poker night with the boys” has become a modern day trend nationwide. Poker today has lost its ‘bad boy’ image and has gained tremendous respectability. We even watch the games on television! Whether it’s a stag, frat party, family get-together or just friends hanging out, no matter the demographic, everyone is playing poker. Let’s face it, Texas hold’em got’em. Nothing compliments a Poker night better than a fresh, hot pizza delivered to their door. Here’s your opportunity to ensure it’s going to be you that they call.
Imagine four or five people sitting around a table for hours playing with your deck of cards. As they intensely study their opponents’ every twitch and subtle movement, your logo and your phone number is staring them in the face! I’d say it’s not a bad way to get your name and brand recognition stamped on the minds of a bunch of captive hungry players.
Following are some benefits to run a Poker Promotion this fall.
• First and most important is the timing. Poker is not a passing fad, it is a trend that is here to stay. Now is the perfect time to plan your poker campaign for the fall…before your competition does.
• Poker players love opening and playing with new decks of cards. Every week while playing with your cards and knowing that with every “Poker Special” they’ll get a brand new deck, you are assured that when they order, it will be from you. This will ensure more frequency purchases from same customers.
• Feeding a group at a time is sure to raise your guest check average. This means higher profits for you and higher tips for your drivers.
• Most poker games take place regularly as we are creatures of habit. Set a new habit and turn the weekly ‘Poker Night’ into a ‘Poker & Pizza Night’. You are increasing the frequency of your orders and your customer’s loyalty.
• Each deck comes with two additional cards that can advertise your specials and act as coupons.
Case Study
A test with a local chain of 60 stores with combined large city and small town locations has recently mailed out 600,000 flyers and gave away 40,000 decks in 30 days. Their deliveries increased by 15 percent. These are impressive numbers and should not be over looked. You too can have similar results if your Poker Promotion is executed correctly and is supported with amazing printed flyers, box toppers and inserts.
Once again, My Pizza Promo Inc. has taken the lead and made this easy. Don’t miss this opportunity to increase your sales and bottom line. Increase customer counts, increase guest check average, increase loyalty and customer consistency. When you have the above three, you have a winning formula.
Please call us at 1-866-889-8745 or visit our website www.mypizzapromo.com to view the different options to market and communicate your ‘Poker Special’ campaign.
Idea Forum #198
Business Loans made Easy
Suppose you’d like to expand your business, maybe add equipment or install outdoor seating or hire more personnel. A bank loan would take months and require mountains of paper work. A growing national service provides a more convenient way.Willis Financial Innovations, Inc. in Itasca, Il., can provide sub-prime business loans usually in less than a week
“It’s fast because there’s less paperwork,” says President Walt Willis. “We don’t require appraisals, or inventory collateralized, or tax returns or financials.” Willis Financial only requires proof of annualized revenues and the loan is then made based on a percentage of that amount. The other four criteria for the loans are: the type of business, the amount of time the loanee has been in that business, loanee’s credit score and whether or not the loanee owns a home. Up to 9 percent of a company’s annuals sales can be loaned. (If sales were a million, Willis and his lending partners could loan up to $90,000).
Once the loan amount is determined, these criteria will also determine the amount of the weekly payment. The pay back period is six to 12 months, and the weekly installments work to the operator’s benefit Walt says.
“The benefit of weekly payments is it allows you to budget more accurately months down the road.”
A quick infusion of cash can save an operator from having to take on an unwanted partner, or sell off assets or take out a loan using their home as collateral. Such tough decisions are particularly evident in the food industry. Restaurants traditionally have trouble borrowing money. Lenders are leery of the industry’s turnover rate and high number of first year closings. Willis Financial represents licensed lenders. The funding comes from one of six different banks. All money is on a wire transfer from a bank directly into a loanee’s bank account.
“Our customers aren’t getting loans from the Sopranos” Walt chuckles. “This money is coming from legitimate banks through legitimate sources.”
The finance program has been in business for five years and is licensed in all fifty states. The partnership with the banks provides a timely and orderly loan process. There is no need to change existing credit card processors, and thus no complicated reconciliations to perform. Operators can also avoid what’s known as “Double Dipping.” The lending arrangement doesn’t rely on a registered card platform or credit card transactions for re-payment. Therefore, operators can implement any marketing program they desire to drive sales without the risk of double dipping. It also prevents other companies from converting your existing customers into discount diners.
If your business is growing, why pay back a cash advance with a percentage of those precious credit card sales? As a successful businessperson why undermine your business’ operating health by giving away your new increased sales?
Willis Financial Innovations application process is simple, and ensures a lending decision and fund delivery that can be accomplished in as little as five business days.
For more information contact Walt Willis at Willis Financial Innovations, Inc. 138 Bay Drive, Itasca, Il. 60143. Phone 847-971-9258 Email: waltwillis@msn.com
Idea Forum #199
How to Save Money with Two Color Printing
Four-color printing is great if done correctly, but could get very expensive on your marketing budget. Two-color printing is great for low cost takeout menus, mailers, box toppers, flyers and coupons, and some of the busiest restaurants and pizzerias in the U.S. use two-color printing. You can get your message out to the masses cheaper and faster with two-color printing. If you are on a limited marketing budget, a startup or just tired of printing your takeout menus and fliers one at a time from your office or home computer, then two-color printing is for you. You do not need all the bells and whistles of full color printing to get your message out.
Why use two-color Printing?
Two-color printing is very cost effective and when designed and printed correctly, it will give your restaurant a professional look. We’ve all seen those high gloss, full color, fancy pizza menus and box toppers with tons of photos and lots of flashy color. These pieces are very attractive and eye catching, but they are also pricey and do not always get better results. If you want a marketing piece, whether it is a takeout menu, box topper, mailer or flyer that you can give away without feeling it in your wallet, consider a two-color printing job from Takeout Printing.
If you are a new restaurant, make your first menu a two-color menu. You can find out what items work and which do not. A low cost, two-color menu printed on quality paper can be reprinted in small batches and will not hurt your marketing budget. Once you get it right, then you can upgrade to a full color marketing piece. If you already have a full color takeout menu that you are happy with, then two-color box toppers, flyers, mailers and coupons will save you money and compliment your marketing plan.
Two-color Coupon and Box Topper Marketing.
Coupons and box toppers can be all shapes and sizes. This is a low cost way to get your offers to your existing customers. You can put special offers, holiday announcements and coupons to promote your restaurant on pizza boxes, to-go tins and takeout bags. A good idea is to have Monday and Tuesday night specials and discounts placed in all orders and takeout bags that go out on your busiest nights, which boosts order numbers on your slow nights. If every night of the week has a special offer you will never have a slow night again. All your coupons should be “clipless” and/or have a number. You do not want a bunch of clipped coupons all over your restaurant. When customers order they can say, “I’ll take the Monday night special,” or “Give me coupon #36.”
Two-color printing, when done by professionals who know the restaurant business, can get coupons and offers out to your customers and save you big on your annual marketing budget. To get started on your marketing plan and get great coupon ideas, contact: Takeout Printing, a leader in the restaurant and printing industry for over 22 years. Visit their website at www.takeoutprinting.com or call them at (212)-252-3846.