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APRIL/MAY 2006 ISSUE
TABLE OF CONTENTS

September-October 2005

PMQ Features

Yup Yup Yup...It's Pizza Pup
After his sister's death and a brief run-in with the law, Vincent Perniola made a life-changing decision and invented the Pizza Pup. Read how his character is spreading cheer and fun.
Hoochie Mamma: Selling the Slice Down Under
The World of Pizza visits Hoochie Mamma Pizza just outside of Sydney, Australia and learns how converting a convenience store into a hip/trendy deli/pizzeria/store can be quite profitable. Vincent Sciglitano also shares his thoughts on employee tattoos, piercings and dress attire for work.
Sardina's: Packing Them In
The World of Pizza visits Saskatoon in west central Saskatchewan, Canada, and learns how Alex Isitfo runs his day-to-day operations and keeps customers rolling in the doors..
Garlic Jim's: Gourmet Right Away
The World of Pizza also includes America, and representing the U.S. is Garlic Jim's Famous Pizza, based out of Portland, Oregon. Dwayne Northrop tells you how they use sampling to deliver new styles of gourmet pizzas to hungry customers.
Shangai's Melrose Pizza: The Pizza Hot Spot in Shanghai, China
The World of Pizza explores the booming pizza industry in Shanghai, China, as PMQ's Weihua Xio-Watson talks to Jack Liu, president of Melrose Pizza. Read about how marketing strategies from across the Pacific bring in customers and learn tips from this new emerging market.
Avalanche Pizza Rocks!
With over 50 different specialty pizzas, John Gutekanst explains how he overcame the obstacles many college town pizzerias have and won over the local market... and retained and dominated the college student market. With edgy marketing and creative advertising, his pizzeria creates landslide sales.
The Power of POS
After about three years, PMQ re-examines the world of POS systems and gives you the latest updates on what is out there. Included in this Information Center is a guide to over 28 different systems serving the industry that can make your shopping and decision making process easier.
Viva Latino Pizza!
PMQ's Culinary and Technical Editor, Evelyne Slomon, stated out to write an article on the Latino influence on pizza, but discovered something much more substantial...the next evolution of pizza! Learn how the Latino influence is changing pizza just the way Americans did when it was brought from across the Atlantic Ocean.

PMQ Departments

From the Publisher
Steve Green gives you an idea of what to expect in this issue.
The Pizza Press
A roundup of interesting, useful and sometimes quirky pizza news spanning the globe and the world of pizza.
From the Horse's Mouth
Real pizza operators give the skinny on real issues they've dealt with firsthand. This issue you can read about POS, tattoos and employee rules.
In Lehmann's Terms
Tom Lehmann, our resident dough doctor, tells you how you can use "old" dough to create a new batch and how to obtain that Tex-Mex taste for a corn chip flavor.
The Classic Sicilian Rice Ball
The real name for a rice ball is Arancine, and it is a specialty food that originated in Palermo, Sicily. Chef Bruno releases more New York secrets by explaining how to make the classic rice ball...usually only found in New York pizzerias here in America.
How to Ensure Customer Loyalty
Joey Todaro of La Nova, talks about how the business pizzeria in America keeps its customers coming back again and again with his three best tips for ensuring customer loyalty.
Your POS is a Tool
PMQ's newest contributor, David Scott Peters, explains how your POS system is much more than an expensive cash register...it is a tool that can give you an unfair advantage over your competition. Once you discover how this secret weapon can be used, you can start blowing the competition out of the water.
The Nuts and Bolts of a Pizzeria Marketing System
PJ Giannini, Association Agency's and Pizza Profit System's founder, teaches you how to create not just another marketing ploy, but a real marketing system for your restaurant.
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