Chinese Pizza Championship December 1st

Later this month PMQ is going to China to operate a Pizza Pavilion in the middle of China’s largest restaurant show, FHC 2006 in Shanghai. We are joining with eight of our industry’s leading international vendors to meet with new and existing entrepreneurs, promote pizza and better understand the world’s largest market for pizza.

Just to give you an idea of how big the potential of this market is; PMQ has been publishing the Chinese website www.pmq.cn for only 18 months and yet it has already become the number two industry website, second only to www.pmq.com, according to the Alexa.com internet rating service. Seventeen local pizza operators have registered to compete for the Chinese Pizza Championship. The winner will bring their winning pizza to compete against the other world winners for the 3rd annual America’s Plate Pizza Competition at PMQ’s New York Pizza Show in March.

Pizza Marketing Council Forming During Pizza Cruise

What if we could get a group of real pizza people together for a day and reflect on what could be accomplished by an organized group of pizza operators, pizza vendors, advertising and publicity people to promote our industry on a national basis. Over the last ten years of publishing PMQ, I have heard so many great ideas, met so many talented individuals and I know there are many entrepreneurs out there who would be willing to coordinate their businesses with a group effort if it would benefit individual members. I was very inspired last year when 1,000 of you joined us in working with the History Channel to promote a TV special, “Rome, Engineering an Empire”. Our 1,000 pizza stores distributed 1,000 box toppers per store, providing a million exposures and giving the History Channel their highest rated show of the year to that point. In exchange, the History Channel provided window clings, point of purchase displays and the opportunity for one lucky pizza customer to win a trip to Italy. What else could we do? That will be our mission when we assemble the first Pizza Marketing Council to be held on board the Carnival Cruise Ship Glory on PMQ’s Pizza Cruise. There are still a few cabins left. www.pizzacruise.com or call Sharon at 888-799 7447.

Pizza Power Report

One of the most sought after and watched for pizza reports in the industry is here. PMQ spent nearly two months collecting data, compiling numbers and sorting out exactly what has happened in our industry and we have the results for you here in PMQ’s 2006 Pizza Power Report. There is some great news for independent operators to report. You can also find state specific data on all pizzerias that can help you determine just how you are compared to other pizza operators. See how many stores there are in your state, how many owners and how many pizzerias per 10,000 people…it’s all here. Also learn what average store sales are and some trends to watch that may add more to your bottom line. PMQ also names our 2006 Pizza Industry Enterprise of the Year (PIE) Award winner. Check out the report on page 36.

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