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November-December 2005 ISSUE
TABLE OF CONTENTS

November-December 2005

PMQ Features

The Emerging Chinese Pizza
Checking in with the World of Pizza, this time we look at one of the largest markets in the world: China. You might be surprised how the county's 1.8 billion residents are taking to pizza.
A Taste of Brazilian Pizza
The World of Pizza now includes South America, which is experiencing a pizza explosion in Brazil. Our reporter finds out why.
Pasta in Practice
Fresh homemade pasta is shaking up The World of Pizza, even in the UK. This report from the UK pizza magazine Pizza, Pasta and Italian Food shares one British operator's practicing pasta passion.
All Hell is Breaking Loose
Hell Pizza, that is. Get the scoop on this emerging pizza chain in New Zealand that is burning up that country's burgeoning pizza market.
Figaro's Dances to a Different Tune
This chain of pizzerias based out of Salem, Oregon, has recently undergone a makeover that has reenergized their bottom line. Check out how savvy marketing and even a little humor can make a difference.
Walker Family Pizza: Got Them Ol'Pizza Blues
Pizza is indeed a family affair for this Bella Vista, California, store. Owner David Walker has developed a marketing niche based on being a good neighbor in the community& and serving up some rocking blues with his pizza.
The Mother of All Pizzas
They take their Neapolitan pizza seriously in Naples, Italy...and here in America. Check out why operators here feel safe proclaiming theirs,  The Mother of All Pizzas.
Creating a Grab-and-Go Concept with Desserts
Italian desserts have been the icing on the pizza cake for years. One owner in Ellsworth, Maine, saw even sweeter profits ahead by prominently displaying his tasty dessert dishes.
The Moveable Feast: Buffets
In Lake Delton, Wisconsin, a buffet has proven to be such a big summer hit, one owner is mulling a year-round offering.
All the Fun and Pizza You Can Eatza
In Scottsdale, Arizona, this pizzeria's family-friendly atmosphere proves to more than mere child's play.
Packing a Punch Into Your Perfect Pizza
Control-released powders add a variety of flavors to any crust without altering texture.

PMQ Departments

Letter From the Publisher
Steve Green tells you what's in store for this issue.
From the Horse's Mouth
Real pizza operators give the skinny on real issues they've dealt with firsthand.
Steps to Success
The Slutsky brothers share their techniques for increasing your guests' checks, starting with that after-pizza cup of coffee.
Changing Menu Prices without Enraging Your Customers
Joey Todaro of La Nova Wings tells us how to adjust prices without giving your customers heartburn& or sticker shock.
In Lehmann's Terms
Tom Lehmann - "The Dough Doctor", explains the nuances of dough.
Big Dave Strategies: The Good, The Bad and the Ugly
Big Dave Ostrander gives the lowdown on pizza promotions, from the best to the downright awful.
Tapping into the Power of Believable Marketing
Mike Attias, of EZ Restaurant Marketing, discusses the best form of advertising: tasty food.
Barter Barons
Marketing guru, Karon Karington, sheds light on what may be an over-looked part of your business: how to barter for services.
Put to the Test
PMQ's newest feature gets you, the pizza operator, to weigh in your opinion on pizza products and how they work in your stores.
PMQ's Idea Forum
More products and ideas and how they can benefit you.
PMQ's Pizzeria Internationale
Sample internationally flavored dishes in PMQ's recipe department.
Is Good Help Hard to Find?
Terry Morey of AIMHIRE explains what employers should be looking for when looking for the best employees to hire.
Printing 101
Takeout Printing's Michael D'Agostino gives you the rundown on basic printing principles and what to look for in a professional printer for your menus
Columbia: The Next Pizza Frontier
Chef Bruno, international man of mystery, shares pizza knowledge and recipes from his pizzeria and travels.
After the Storm: A Peek Inside the Claims Process
PJ Giannini talks about insurance issues important to every pizzeria owner.
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